What are the responsibilities and job description for the Digital Merchandiser position at Mars?
Job Description:
Digital Merchandiser
Chicago, IL
The Digital Merchandiser plays a critical role in bringing the iconic Mars Ice Cream portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Walmart, Kroger, Target, Instacart, Door Dash GoPuff, and other key retailers across all channels of trade. In addition, this associate will play a role in supporting omnichannel analytics and shopper support.
What are we looking for?
Minimum Qualifications:
Digital Merchandiser
Chicago, IL
The Digital Merchandiser plays a critical role in bringing the iconic Mars Ice Cream portfolio to life online across our ecommerce retailer websites and will be responsible for shaping how shoppers learn and engage with our brands online. The associate will focus on winning the algorithm through optimizing content for search based on defined keywords, and driving progress in Perfect Digital Store (PDS). The Digital Merchandiser will also oversee publishing best-in-class content across retailers such as Walmart, Kroger, Target, Instacart, Door Dash GoPuff, and other key retailers across all channels of trade. In addition, this associate will play a role in supporting omnichannel analytics and shopper support.
What are we looking for?
Minimum Qualifications:
- Bachelor's Degree
- 1 years experience in sales or marketing, preferably in the CPG industry
- Experience in reporting and analytics
- Good communication and presentation skills to educate & report across metrics
- Advanced with Microsoft Excel and PowerPoint
- Experience with building collaborative relationships with multiple stakeholders
- Comfortable in a fast-paced, dynamic, and ambiguous environment
- eCommerce & digital merchandising experience
- Experience with SEO & digital merchandising platforms (Salsify, Syndigo, Bazaarvoice)
- Customer facing experience
- Drive Perfect Digital Store (PDS) improvements across retailers’ pages, focused on perfect page (content & ratings and reviews) and perfect position (winning the search algorithm) using tools such as Salsify, Syndigo, BazaarVoice, eFundamentals, and Power BI.
- Responsible for item setup & content management (Salsify, Syndigo, Stibo, etc) & content syndication (basic content, above the fold, below the fold, video, etc) across customers.
- Develop strategies to win the customer algorithm, lead customer specific PDP test & learns and create SEO optimized content by coordinating with brands (everyday & seasonal), customer teams and agencies
- Partner with Digital Hive & team leads to develop & upload content for new products, seasonal rotations, micro-moments, innovation, deweights, etc and ensure products are live and updated on retailers’ websites at the respective launch/discontinuation dates.
- Parter with Mars Wrigley (MW) Digital Merchandiser community and ensuring MW and Mars Petcare (MP) best practices are reapplied to Ice Cream
- Bring forward insights for Mars Ice Cream by analyzing competitors’ content, search & merchandising strategy around key criteria: content quality, ratings, and reviews & search.
- Lead special projects like Mobile Images, Content Playbooks, building digital muscle with brand & Sales teams, etc.
- Liaison between Sales team and Advantage team supporting DCOM syndication and analytics support
- Partnering with OMM to support executional annual programming
- Work with over 130,000 diverse and talented Associates, all guided by the Five Principles.
- Join a purpose driven company, where we’re striving to build the world we want tomorrow, today.
- Best-in-class learning and development support from day one, including access to our in-house Mars University.
- An industry competitive salary and benefits package, including company bonus.
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