What are the responsibilities and job description for the Public Relations Coordinator position at McAdams?
Public Relations Coordinator
North Carolina Association of Educators
Temporary Position
The Position
The North Carolina Association of Educators (NCAE) seeks a talented, dedicated, and experienced communicator that carries the voice of North Carolina public school educators, students and community allies through press, digital media and other tools and tactics.
The Public Relations Coordinator will work under the Communications Director to devise and implement a proactive earned media strategy across local, state and national outlets.
This is a bargaining unit position.
About North Carolina Association of Educators
The North Carolina Association of Educators (NCAE) is building a movement to defend and transform public education in our state to ensure all students and families have access to quality public education that ensures they have the opportunity to meet their full potential. In the last three years we've led the largest educator walkouts in state history and mobilized thousands of voters across the state to the polls as part of our successful campaign to halt the privatizer-controlled General Assembly’s eight-year legislative assault on our educators, students, and communities.
We're on the cusp of restoring North Carolina as a national leader on education policy and are making moves from the Sandhills to the Mountains to win the schools our students deserve.
DESCRIPTION OF DUTIES:
- Create and implement media outreach strategies, including researching target media, building press lists, and communicating directly with reporters.
- Proactively pitch events and stories to appropriate media and outlets.
- Respond to inquiries from journalists.
- Monitor media coverage and provide updates to NCAE staff and leadership on how the organization is presented in the news.
- Write press releases, background documents, advisories, fact sheets and other news-related information for external audiences.
- Develop and execute plans that are aligned to the broader NCAE issues and campaign needs that increase the skills and capacities of local leaders and members throughout North Carolina to be spokespeople.
- Develop and conduct media trainings for spokespeople, including NCAE leadership, members, and community allies.
- Create talking points and message frames.
- Systematically track and report results across departments, including in data platforms, of member spokespeople development.
- Identify media and other opportunities for NCAE spokespeople that enhances their skills and leadership experiences to advance the broader goals of NCAE.
- Support social media strategy and content development, including assisting with copywriting, posting content, and ensuring NCAE’s media strategy is aligned with digital strategy and overall communications strategy.
- Write and place Op-Eds, mass emails, and other public-facing content.
- Assist in maintaining up to date website content on priority issues.
- Support the work of NCAE statewide and in local communities by developing events and creating campaigns to elevate NCAE’s narrative around public school educators and students.
- Perform other duties as assigned.
QUALIFICATIONS:
- At least 3-4 years of experience in communications with a nonprofit organization, agency, media institution, government office, political campaign, or equivalent environment.
- 1-2 years of experience in labor organizing or comparable environments in electoral, community, or movement organizing preferred.
- Experience creating and implementing strategic communications campaigns.
- Established media contacts and understanding of the media landscape in North Carolina.
- Comfortable in a fast-paced environment with frequent deadlines; high energy, self-motivated and proactive.
- A commitment to uplifting and amplifying member-led organizing work.
- Exceptional written, verbal, and interpersonal communication skills.
- Knowledge of AP style.
- A strong understanding of principles of effective communication to members, potential members, and the public.
- A deep commitment to equity, inclusion, and anti-racism in the work and demonstrable experience centering the voice and experiences of marginalized communities.
- A demonstrated ability to develop content and messaging for different audiences, social groups and organizing targets.
- Strong interpersonal skills: a deep understanding of trust-building, maintaining strong relationships, and communicating with people across differences.
- Demonstrated ability to handle multiple projects simultaneously and project manage, prioritize, and execute to meet frequent and tight deadlines with keen attention to detail.
- Strong problem-solving skills and the ability to be adaptable and flexible in a fast-paced environment.
- A track record as an excellent collaborator and team player.
- A willingness to work nights and weekends when needed.
- Familiarity with public education and public education issues.
- A deep commitment to elevating workers’ voices.
Location: Position is based at NCAE headquarters in Raleigh and will require ability and willingness to travel across the state.
Compensation:
This is a temporary Professional Staff Step 0 position of the NCAE/NCSO staff union organization with an annual salary of $60,471.00 per year plus benefits
Benefits:
- Medical, dental and vision coverage available
- Employer provided FSA/HRA monies
- Cell phone and internet reimbursement
- Mileage reimbursement for work-related travel
- 401k Plan
- Pension Plan (if a temp. position-not eligible until 1/1 or 7/1 after 1 year of service)
- Paid holidays, employer paid life and LTD coverage, voluntary life insurance
- A generous personal, sick, and annual leave policy, and more
Duration: The position will run through June 2024–with the possibility of extension
How to Apply:
Please submit your resume, at least 3 references, cover letter and a short writing sample that demonstrates skills relevant to this role to:
https://workforcenow.adp.com/mascsr/default/mdf/recruitment/recruitment.html?cid=59fc7f52-c895-4bef-90c4-acedc2089c6b&ccId=19000101_000001&type=JS&lang=en_US
NCAE is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected.
Current and former/retired NCAE members and applicants committed to a strong public educators’ association who meet many, but not all, of the qualifications are encouraged to apply.
Individuals with disabilities requiring disability-related accommodations in the application and interview process, please call Angela Schell in Human Resources @ 919-755-5541.
Salary : $60,471 - $0
