Copywriter

Who We Are:

We’re McCann New York. This is where, for over a century, three simple words have led the way: Truth Well Told. It’s our belief that consumer insights based in truth are crucial to building brands that last. We helped Coca-Cola teach the world to sing and Mastercard celebrate the things in life that are “Priceless.” We’re passionate and persistent, inclusive, and inquisitive. Also, we like to laugh. And all of this finds its way into what we do best: creating culture-defining work that moves business. We’re proud to have been named the Cannes top performing New York and North America agency in 2023, Campaign US BIG agency of the year in 2022. We are also honored to have made Ad Age's A-List four years in a row and been named Fast Company World’s most innovative agency.

Your Role:

As a copywriter at McCann New York, you are a dynamic storyteller and creative force. You are eager to learn, lead, and grow. You are enthusiastic about all things advertising and inspire those around you through your innovation and creativity. You work alongside the Art Director to bring ideas to life through beautiful storytelling. No matter the topic, format, or length, you love writing and have a nerdy obsession with language and syntax.

You are responsible for crafting high-quality writing across diverse platforms. You leverage creative insights and briefs; you turn them into impactful messaging. Collaborating with creatives, you contribute to concepts that meet our client goals and captivate and delight audiences. Always prioritizing customer needs, you work closely with the Creative team and Art Director to shape campaigns, deliver high-quality products that exceed client expectations, and elevate the agency's image.

What You Do:

• Develop campaign concepts that are engaging and effective for a range of clients and categories.
• Manage conception and execution of content across all channels with guidance from Creative Directors
• Actively hunt, concept and present proactive opportunities.
• Showcase a range in writing by developing copy in a variety of tones and medias.

• Collaborate closely with Art Directors and Designers to create consistency between the tone and style of the copy and the visual elements that align with the brand’s voice and creative brief.
• Create copy that ensures the brand voice meets business objectives, connects to the audience demographics, and is effectively executed across all messaging.
• Proofread and assess the copy for tone, grammar, and messaging.
• Receive guidance from Creative Directors on concepts.
• Present ideas, layouts, and storyboards to the Creative Directors for approval.
• Give and receive constructive feedback in a respectful manner.
• Consult with account and strategy team members as needed.
• Participate in new business efforts and social campaign ideation.
• Stay up to date on creative trends and best practices in advertising, culture, media, and social, then integrate these insights into your concepts.
• Be a team player.

• 2 years of experience in a marketing/design/digital agency setting.
• Extensive knowledge of grammar and ability to write in various styles for multiple formats.
• Online portfolio with relevant work examples.
• Strong decision-making skills and a collaborative attitude.
• Attention to detail and deadlines.
• Ability to juggle multiple projects.
• Effective interpersonal and communication skills.
• A growth mindset: You embrace feedback and use it to improve your work.

• Adaptability: You understand priorities may change that impact briefs and edits.

At McCann New York, each team member plays a significant role in our success. We recognize that our team members' contributions may extend beyond this job description. The job description is designed to outline primary responsibilities, qualifications, and role scope. It does not restrict team members or the organization to only those specified duties.

Salary Range:

Salary for this position is $75,000 to $85,000 USD. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; the associated discipline market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s background, pertinent experience, and qualifications.

How We Care for McCanners:

• Competitive insurance coverage – inclusive of medical, dental, and vision

• 21 paid company holiday days

• Time Well Taken

• 80 hours of Paid Sick Time per calendar year

• Access to Degreed – a learning and skill platform

• 401k Retirement with 6% employer matching

• Enhanced Maternity, Adoption and Parental Leave

• Wellness resources – including free access to Headspace

Commitment to Diversity, Equity, and Inclusion:

The strength of our creative capability and innovative thinking has led to some of the world's most celebrated, effective, game-changing work for top brands. Maximizing that strength means bringing together an extensive mix of socially, culturally, and cognitively diverse talent - and creating conditions where they feel empowered to boldly share the fullest expression of their unique worldview. We fiercely believe in the power of creativity and innovation to positively influence society and inspire greater equity and inclusion within the communities we serve. So, every day we deliberately and intentionally choose to embody our global philosophy of Conscious Inclusion and, in turn, fuel our mission to help brands earn a meaningful role in people's lives.

Location:

McCann New York team members must reside in or be willing to relocate to the New York Tristate area unless otherwise agreed upon by their manager and McCann New York’s Human Resources team. McCann New York is a hybrid workplace with three days in office a week.