Marketing coordinator

Royal Truck & Equipment is looking for a full-time Marketing Coordinator to join our team! Our company has been a leader in the traffic safety industry for more than two decades, with a focus on building crash attenuator trucks (TMA trucks) that are used in highway construction to protect crews in work zones.

What You’ll Be Doing

This role will provide you with the opportunity to be involved in every aspect of marketing. You will support the Marketing Manager across all marketing functions including marketing strategy, competitive research, campaign planning, content creation, lead generation, and event planning.

Essential Functions

Write content for all marketing mediums including web, social, press, email, and print

Coordinate with the Marketing Manager to plan and execute multi-channel marketing campaigns

Gather data and prepare reports related to campaign performance

Participate in the planning and execution of video shoots and photoshoots

Manage the company’s social media presence, posting to LinkedIn and Facebook

Perform industry and competitive market research

Conduct SEO (search engine optimization) research

Process all inbound leads generated through marketing channels by updating contact and account records in the CRM and then assigning the lead to the corresponding sales person

Assist with aggregating product information and media assets needed for marketing materials

Maintain and update digital asset data (keywords, descriptions, etc.) in the digital asset management system (DAM)

Education and Experience

1-3 years of prior work experience as a Marketing Coordinator, Marketing Associate, or similar role

Internship experience in lieu of working experience will be considered new grads may apply!

Degree in Marketing, Communications, or related field is preferred

Solid knowledge of traditional and digital marketing tools and methods

Experience with competitive and market research

Exceptional communication skills, both oral and written, including grammar and proofreading

Solid organizational skills and able to work both independently and as part of a group

Proven track record of working within timeframes and meeting deadlines

Experience with MS Office Suite and strong skills in Excel, PowerPoint, and Word

Familiarity with digital marketing and paid advertising is a plus!

Experience using CRM (customer relationship management) software is a plus!

Alamo Group is proud to be an Equal Employment Opportunity, Affirmative Action employer. All qualified applicants will be considered without regard to race, national origin, color, religion, age, genetics, sex, sexual orientation, gender identity or expression, disability or veteran status.

We maintain a drug-free workplace and perform pre-employment substance abuse testing (where permitted by law).

Last updated : 2024-05-31