What are the responsibilities and job description for the Marketing specialist position at Mediabistro?
Temporary - Marketing Campaigns Communications SpecialistLocation : Piscataway NJ - Hybrid schedule - 2 days remoteDuration : 3 - 6 Month contract with possibility of conversion to full time role40 hours a week
The ideal candidate will be a curious self-starter with 3 - 5 years of concentrated email campaign experience and copywriting experience.
Key attributes include strong copywriting, data analysis / reporting, creative aesthetic eye, and content graphic creation skills.
Experience in building and executing campaigns in an email program such as Active Campaign, HubSpot, or similar is required.
strong work ethic with impeccable attention to detail, organizational skills, and pride in the projects delivered is imperative.
The role reports to the Senior Marketing Project Manager with no direct reports. This position works under General Guidelines
Specific duties include, but are not limited to the following.
Campaign Design and Execution (50%) :
Assist in the creation of email campaigns and newsletters in Active Campaign targeting current and prospective members, to drive member engagement and promote membership, events, and applicable products.
Create and manage email templates, ensuring consistency in copy and design elements for each audience.Build and maintain end-to-end campaigns to support programs such as multi-channel campaigns, lead generation, and lead nurture programs.
In conjunction with the Senior Project Marketing Manager Manager, analyze reports and make recommendations for improvement utilizing A / B testing.
Content Creation and Management (30%) :
Assist in written content creation for marketing efforts.Actively search out articles, webinars, and other offerings for cross-promotion.
Assist in digital asset creation for the above, as needed for email campaigns.Marketing Project Support (20%) :
Other projects as needed may involve content development, graphic creation, reporting, and presentation creation, to support the needs of the marketing team.
QualificationsEducation & Experience
Required 3 - 5 years of concentrated email campaign experience and copywriting experience.
Bachelor's degree or equivalent experience in Marketing, other related business field
Skills & RequirementsKey attributes include strong copywriting, data analysis / reporting, creative aesthetic eye, and content graphic creation skills.
A strong work ethic with impeccable attention to detail, organizational skills, and pride in the projects delivered is imperative.
The ideal candidate for this position is proactive and able to work well both independently and within a team in a continually changing environment.
Critical skills include strong prioritization and analysis skills combined with creative problem-solving and data-driven decision-makingMicrosoft Office Suite and Google Workspace.Knowledge of HTML is a plus.
Last updated : 2024-09-09
