What are the responsibilities and job description for the Paid media specialist position at Mediabistro?
Join Tithe.ly, We’re on a Mission.
We’re a tech company that puts the Church first, and we’re currently serving more than 37,000 churches all over the world.
Tithe.ly is on a mission to see the local Church have the financial stability and resources needed to build the Kingdom of God, and so we work every day to deliver world-class, cost-effective technology tools to make the business of the church just a little bit easier.Paid Media Specialist
We are seeking a dynamic and results-driven Paid Media Specialist to join our marketing team. This team member will be responsible for managing and optimizing paid media campaigns across various platforms, including Facebook, Google, Microsoft, Gartner, X, and YouTube.
This role requires a deep understanding of digital advertising, strong analytical skills, and the ability to develop and execute strategies that drive growth and ROI.
Primary Responsibilities of the Role
Develop, implement, and manage paid media campaigns across Facebook, Google Ads, Microsoft Advertising, Gartner, X, and YouTube.
Monitor and analyze campaign performance, providing detailed reports and actionable insights.Optimize campaigns to maximize ROI, including A / B testing, bid adjustments, and audience targeting.
Create and develop compelling ad copy and visuals, utilizing outsourced designers when necessary.Stay up-to-date with industry trends, platform updates, and best practices.
Conduct keyword research and competitive analysis to inform campaign strategies.Manage budgets, forecasting, and bid strategies to ensure efficient allocation of resources.
Work closely with cross-functional teams to align paid media efforts with broader marketing initiatives.Troubleshoot and resolve issues related to campaign delivery and performance.
Provide recommendations for new paid media opportunities and platforms.Competencies
A Successful Candidate Will : Be Customer Focused - Gains insights into customer needs - identifies opportunities that benefit the customer.
Is effective in a variety of communication settings.Plan and Align - Planning and prioritizing work to meet commitments aligned with the organizational goals.
Make Quality Decisions - Considers all relevant factors and uses appropriate decision-making criteria and principles.Technical Qualifications
Required :
3 years of Marketing experience in a SaaS or subscription-based company.Proven experience managing paid media campaigns across Facebook, Google Ads, Microsoft Advertising, and others.
Experience overseeing large paid digital advertising budgets.Proficiency with digital advertising tools and platforms, including but not limited to : Facebook Ads ManagerGoogle AdsMicrosoft AdvertisingGartner Digital MarketsX Ads (formerly Twitter Ads)YouTube AdsGoogle AnalyticsGoogle Tag ManagerSEMrush or similar SEO toolsStrong analytical skills and experience with data analysis and reporting.
Excellent understanding of PPC, CPC, CPA, and other digital advertising metrics.Experience with A / B testing and other optimization techniques.
Ability to manage multiple projects and deadlines in a fast-paced environment.Strong communication and collaboration skills.
Passionate about helping churches be successful.Preferred :
Certification in Google Ads or Facebook Blueprint is a plus.Hubspot certification.Office Requirements :
We are a remote-first team with travel sometimes required 1-2 times per year.A stable work environment with a designated workspace and access to high-speed internet.
US-based and legally able to work full-time in the US. Sponsorships are not available at this time.Benefits
We offer health insurance, dental, and vision coverage for your family, a 401(k), paid time off, sick leave, parental leave, and more.
We believe taking care of our team is important and want to be sure you have what you need.Salary Range : $70,000-$80,000#J-18808-Ljbffr
Last updated : 2024-08-29
Salary : $70,000 - $80,000
