Specialist, Media Strategy

Position Summary

The Specialist, Media Strategy supports the media team throughout the planning, buying and analytics process. They work on assigned accounts and manage day-to-day media projects to make sure that deliverables are met. The Specialist, Media Strategy is expected to be an active participant on assigned accounts; consistently engaged and contributing ideas and insights that will benefit clients.

Our Uniqueness and Expectations of MedTHINKERS

Take Ownership 

Help Colleagues Do Their Best

Infuse Optimism and Fun

Nurture Innovation

Keep an Open Mind

Exceed Expectations

Respect Others
 

Position Requirements

Education:

• Bachelor’s degree in Marketing, Communications, Business Administration, or similar

Experience:

• A minimum of one-year media planning and buying experience within digital media
• Experience at an agency (internships included) a plus

Position Responsibilities

Demonstrates behavior expected of a professional member of the organization, including but not limited to:

• Assist with media planning activities including:
  • Audience research
  • Media vendor research
  • Competitor identification and analysis
  • Request for Proposal (RFP) development and evaluation 
  • Media plan and recommendation document development 
  • Asset planning and development (providing technical specs / direction to AE/PM as needed)
• Assist with media buying activities including:
  • Media order creation and revisions in Advantage
  • Vendor contracts and communications management
  • Ad trafficking via Campaign Manager 360 (CM 360)
  • Ad tag QA and handoff
  • Launch confirmation and screenshot collection
  • Ongoing pacing and optimizations of media campaigns
• Assist with media analytics activities including:
  • Internal reporting and dashboard management
  • Vendor reporting setup and management
  • Monthly and quarterly client reports
• General tasks:
  • Develop and maintain strong vendor relationships
  • Maintain media vendor information/contact database
  • Research issues related to healthcare and pharmaceutical marketing
  • Research healthcare trends and opportunities and provide relevant updates to client and agency teams
  • Work with agency teams to provide guidance on client requests or media research
  • Develop and/or refine checklists & best practice documents for media & digital jobs / tasks
  • Take detailed notes during client-related meetings and send recap emails to the team following the meeting
• On the job training:
  • CM 360 overview
  • Google Analytics overview
  • Data Studio overview
  • Advantage
  • Advanced Excel training – pivot tables, sorting, graph building, etc.
• Participates in professional growth and development:
  • Attends Company sponsored in-services and/or continuing education.
  • Participates in professional development activities and maintains professional affiliations as necessary.
• Participates in other activities:
  • Performs other job duties as assigned.

Talent & Knack

The candidate should possess the following knowledge, skills, and abilities:

• Proficient skills in MS Office:  Excel, Word, and PowerPoint

• Strong interpersonal communication and ability to work as part of a team
• Must be organized, meticulous and detail-oriented
• Ability to multi-task across multiple projects and meet deadlines
• Analytical mindset, comfortable working with various data sets
• Strong oral and written communications skills
• Proactive team player willing to roll your sleeves up and help the team as needed