Brand Promotion Specialist, IGA

Overview

• Lead the development of retail promotion strategy grounded in consumer insights, customer behaviors, regional preferences and sales performance

Responsibilities

Accountabilities:

• Assists Category Mgmt. team in achieving service level goals of 97.5% in grocery, 98% in dairy and frozen food and 96% in GM/HBC
• Maintains billback tracking and maintenance, initiating reports as needed to ensure monies are collected
• Ensures compliance with all applicable FSMA regulations, Food Safety Plans and other company policies and standards
• Responsible for proofing of weekly ads as well as seasonal promotions and special sales
• Conducts ad versioning to allow for regional preferences, business needs and increasing sales
• Works cross-functionally with various departments including Category Management, Advertising, Sales, Pricing and Procurement
• Provides timely information to all retailers on upcoming promotions and serves as a point of contact for addressing issues or concerns
• Interacts with vendors as it relates to group contracts and promotional items
• Assists in training Associate Buyers on negotiating skills and retail promotions
• Works with Category Management and Services in preparation of the Merchandising Shows
• Assists in Sales Plan maintenance and developing seasonal and other promotional offers to increase consumer sales
• Prepares forecasts for promotional revenue and provides guidance on ad publication and media activities
• Coordinates with the Brand Director to prepare financial reports and perform research on all new promotional revenue streams and develop required sales products

Qualifications

Desirable Qualifications:

• Incumbent should possess knowledge and skills generally associated with a bachelor’s degree in business or 3-4 years in a related field
• 1-2 years retail experience preferred
• Excellent communication, interpersonal, leadership and analytical skills
• Multi-tasking with strong organizational skills
• Proficient with Microsoft Office applications
• Dimensions:
• Affecting inventory in the range of $2 - $6 million
• Serves on task force, committees and other related work groups
• Assists with purchases/sales in excess of $450 million annually
• Direction/Responsibility:
• Works under the general direction of the Brand Director

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