Associate Director, Marketing, Gram-Negative Antibiotics: HCP Strategy and Customer Engagement Marketing Lead (CEML)

Job Description

Our company is a global health care leader with a diversified portfolio of medicines, vaccines, and animal health products. Our company's Human Health Division abides by a “patient first, profits later” ideology. Results-driven and ambitious, this team of individuals represents a functional balance between meeting company objectives and the needs of people around the world. The organization is comprised of sales and marketing professionals who are passionate about their role in bringing our company's prescription medicines, vaccines, and other medical products to our customers worldwide.

The Gram-Negative Antibiotics HCP Strategy & Customer Engagement Marketing Lead (CEML) role is an opportunity for a highly motivated individual to develop and drive an integrated marketing strategy to optimize the end-to-end customer journey across our Company's Gram-Negative Antibiotics franchise.  As CEML, this role is responsible for providing strategic oversight to the Digital Engagement Teams (DETs) in order for the team to design digital campaigns that align with the strategic priorities of the brand. This role will also lead the return to market strategy and define the portfolio strategy to maximize the franchise in the US Market.

This position reports to the US Marketing Leader for the Gram-Negative Antibiotics franchise within the Hospital and Specialty Business Unit and can be based remotely or in the Upper Gwynedd, PA office.

Key responsibilities include, but are not limited to, the following:

• Lead overall HCP brand strategy development by leveraging key market, customer, and competitive insights to inform and deliver a brand strategy in order to maximize business opportunities.

• Drive understanding of customer needs and journey mapping to ensure an integrated customer journey map to develop and create the desired customer experience.

• Work with the overall marketing team to identify brand opportunities for all targeted customers and work with the DETs to develop campaigns aligned to prioritized opportunities

• Lead teams in prioritizing key business opportunities and the development of KPIs.

• Ensure customer experience feedback optimizes ongoing and future brand campaigns and is integrated into future brand strategy.

• Use a test & learn approach, and interpret data in order to optimize tactical and media strategy on a rolling basis

• Ensure media plans are strategically aligned and deployed on time

Position Location: Upper Gwynedd, PA or Virtually based

Position Qualifications:

• Required: BA/BS

• Preferred: MBA

Required Experience and Skills:

• BA/BS degree

• A minimum of 2 years Pharma/biotech experience OR a minimum of 3 years combined strategic marketing, brand management, sales or business support experience in any industry, is required

• Strong written/verbal communication skills as demonstrated through experience in strategy &  marketing business case communication, sales interface, direct customer engagement and/or sales presentations

• Requires up to 10% travel

Preferred Experience and Skills:

• Master’s degree/MBA degree

• Experience in the hospital segment, within an infectious disease therapeutic area

• Experience in a highly regulated environment (with medical/legal review processes)

• Demonstrated ability to leverage data analytics and/or customer and market insights to make business decisions

• Ability to define, gather, and analyze information, opportunities, and threats in the external environment including from competitors, policies and other market forces

• Competitive and scenario planning

#LI-Remote

HHG2020

Our Human Health Division maintains a “patient first, profits later” ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.  

Who we are …

We are known as Merck & Co., Inc., Kenilworth, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.

What we look for …

In a world of rapid innovation, we seek brave Inventors who want to make an Impact in all aspects of our business, enabling breakthroughs that will affect generations to come. We encourage you to bring your disruptive thinking, collaborative spirit and diverse perspective to our organization. Together we will continue Inventing For Life, Impacting Lives while Inspiring Your Career Growth.

Invent. Impact. Inspire.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Current Employees apply HERE

Current Contingent Workers apply HERE

US and Puerto Rico Residents Only:

Our company is committed to inclusion, ensuring that candidates can engage in a hiring process that exhibits their true capabilities. Please click here if you need an accommodation during the application or hiring process.
 

For more information about personal rights under Equal Employment Opportunity, visit:

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We are proud to be a company that embraces the value of bringing diverse, talented, and committed people together. The fastest way to breakthrough innovation is when diverse ideas come together in an inclusive environment. We encourage our colleagues to respectfully challenge one another’s thinking and approach problems collectively. We are an equal opportunity employer, committed to fostering an inclusive and diverse workplace.

Search Firm Representatives Please Read Carefully 
Merck & Co., Inc., Kenilworth, NJ, USA, also known as Merck Sharp & Dohme Corp., Kenilworth, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company.  No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails. 

Employee Status:

Relocation:

VISA Sponsorship:

Travel Requirements:

Flexible Work Arrangements:

Shift:

Valid Driving License:

Hazardous Material(s):

Number of Openings:

Requisition ID:R113188