Associate Director, US Payer Marketing (REMOTE)

Job Description
Our marketing teams are passionate about bringing our medicines and vaccines to the world. Through digital listening and patient diagnostics, we are able to comprehend our customers' needs and strive to provide solutions to meet them.
The Associate Director, U.S. Payer Marketing, is accountable for developing market access strategies and solutions for the assigned brands. The candidate will partner across functions including Brand Marketing, Integrated Account Management, Outcomes Research and Policy to incorporate market/customer insights in the development of payer customer segment strategies and value evidence planning. In this role, the Associate Director will also partner with Global Market Access and Pricing teams in the development of pricing and contracting strategies.
The role will be accountable for Payer Marketing of the pipeline and inline HIV portfolio and may help other brands within the Hospital & Specialty Business Unit, aligned with business priorities. This role will report to the Director, Payer Marketing, Hospital & Specialty.
Primary tasks Include:
- Leverage market and customer insights to shape market access strategies
- Provide US payer input into Global Access Teams, new product planning, and business development initiatives
- Participate in the development of value evidence strategies; strong coordination with Outcomes Research / VEAM (Value Engagement Team)
- Develop payer and health system value messages, pricing and contracting strategies
- Develop payer customer segment strategy and promotional campaigns for all US payer customer segments (health plan, PBM, Medicaid, Medicare, federal, pharmacy, hospital and GPO)
- Assist US Finance in development of segment level forecasts in promotion of brand forecast
- Assist appropriate pull-through activities and payer related solutions for field sales and account management teams
- Work with Senior Specialist to develop and deploy resources to boost managed care strategy
Education:
- Required: BA/BS
- Preferred: MBA, MPH, Pharm D or other advanced degree
Knowledge and Skills:
- Minimum of 5 years combined market access, marketing/sales influence, account management, or consulting in the healthcare industry
- Demonstrated comprehension of the mechanics and economics of the healthcare Ecosystem, including influences between Payers and Integrated Delivery Networks
- Demonstrated comprehension of US healthcare trends and policy issues and their potential impact upon our company's business opportunities
- Demonstrated ability to develop and execute brand and customer marketing strategies to include innovative approaches and digital engagement
- Strong knowledge of marketing fundamental and activating market research insights
- Ability to translate market trends and customer needs into customer resources or tactics
- Ability to learn quickly and to assess a variety of scenarios, strategically and operationally
- Demonstrated strategic thinking, problem solving, critical thinking
- Excellent management and communication skills
- Demonstrated success in establishing, developing and maintaining business relationships
- Strong partnership, project management and organizational skills; ability to prioritize activities and manage multiple tasks within deadlines
Preferred Knowledge and Skills:
- Developing market access and pricing / contracting strategies
- Product launch or launch planning
- Consulting/Stakeholder Management in cross-functional capacity
- Background in Hospital & Specialty Products
Preferred location is hybrid in Upper Gwynedd, PA but may consider remote opportunity if candidate is willing to travel to HQ as needed.
Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics
and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Our Human Health Division maintains a "patient first, profits later" ideology. The organization is comprised of sales, marketing, market access, digital analytics and commercial professionals who are passionate about their role in bringing our medicines to our customers worldwide.
Who we are ...
We are known as Merck & Co., Inc., Rahway, New Jersey, USA in the United States and Canada and MSD everywhere else. For more than a century, we have been inventing for life, bringing forward medicines and vaccines for many of the world's most challenging diseases. Today, our company continues to be at the forefront of research to deliver innovative health solutions and advance the prevention and treatment of diseases that threaten people and animals around the world.
What we look for ...
Imagine getting up in the morning for a job as important as helping to save and improve lives around the world. Here, you have that opportunity. You can put your empathy, creativity, digital mastery, or scientific genius to work in collaboration with a diverse group of colleagues who pursue and bring hope to countless people who are battling some of the most challenging diseases of our time. Our team is constantly evolving, so if you are among the intellectually curious, join us-and start making your impact today.
#data2020
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In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.
If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separation package, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.
Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.
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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.
Employee Status:
Regular
Relocation:
Domestic
VISA Sponsorship:
No
Travel Requirements:
10%
Flexible Work Arrangements:
Hybrid, Remote Work
Shift:
Not Indicated
Valid Driving License:
No
Hazardous Material(s):
n/a
Requisition ID: R232382