Creative Strategist

Strategy Planning

The Creative Strategist will integrate their knowledge in brand strategy, customer research and communications with a foundational understanding of marketing channels, analytics and technology. Your experience with people, brands, marketing, content, social and especially digital will help our client goals by delivering creative strategies. In this remote only opportunity, you will develop the strategic briefs and communicate test approaches and partner with creative and channel teams to ensure the accurate and high-quality execution of in-market testing.

Team and Reporting Structure

You will join the Strategy Group which is a team of sixteen strategists led by an SVP of Strategy. You will likely report into a Strategy Director and work along side a Lead Strategist. The strategy team is diverse with a depth of expertise throughout strategy and there will be opportunities to work with different members of the team.

Responsibilities:

Be the integrator between Creative and Analytics, Vertical Strategy, Media, Client Services teams.

• Champion and support the strategic planning and brainstorming for select clients that position the strategy team as consultants to our client’s business working across both B2C and B2B clients
• Lead the development of creative test planning and roadmaps, including coordinating with other agency teams to ensure the sound execution and measurement of test plan recommendations
• Use insight tools to develop meaningful audience insights that inspire relevance into our creative implementation
• Work with creative teams to translate client challenges and express our POV, and to ensure creative product is on strategy and aligned with expectations
• Operate as a solutions architect, integrating several services (customer experience strategy, analytics, media, data, research, studio, and technology)

• 1-3 years of marketing experience
• Bachelor’s Degree in business related field
• An understanding of what it takes to develop integrated marketing strategies across all aspects – foundational brand strategy / brand architecture work; communications planning, content, social and digital
• Well versed marketing research tools and methodologies – from new ways of using technology to conduct primary research, a deep working knowledge of 3rd party research, secondary research and social listening
• A demonstrated fluency and comfort level working with multiple agency disciplines including media, social, content, UX, analytics and technology

#LI-CP1 #LI-Remote

Additional information

The anticipated salary range for this position is ($59,000-$96,025). Actual salary will be based on a variety of factors including relevant experience, knowledge, skills and other factors permitted by law. A range of medical, dental, vision, 401(k) matching, paid time off, and/or other benefits also are available. For more information regarding dentsu benefits, please visit dentsubenefitsplus.com

About dentsu
Dentsu is the network designed for what’s next, helping clients predict and plan for disruptive future opportunities in the sustainable economy. Taking a people-centered approach to business transformation, dentsu combines Japanese innovation with a diverse, global perspective to drive client growth and to shape society www.dentsu.com.

We are champions for meaningful progress and we strive to be a force for good—for our people, for our clients, for the industry and for our society. We keep our people at the center, creating space for growth, understanding and learning so they can thrive. We embed diversity, in our mindset, in our solutions and in our teams to empower an inclusive, equitable and culturally fluent environment. Building this culture within our teams makes us better collaborators with each other and with our clients, driving better outcomes for all.

Dentsu (the "Company") is committed to a policy of Equal Employment Opportunity and will not discriminate against an applicant or employee of the Company, on the basis of age, sex, sexual orientation, race, color, creed, religion, ethnicity, national origin, alienage or citizenship, disability, marital status, veteran or military status, genetic information, or any other legally-recognized protected basis under federal, state or local laws, regulations or ordinances. Applicants with disabilities may be entitled to reasonable accommodation under the terms of the Americans with Disabilities Act and/or certain state or local laws. A reasonable accommodation is a change in the way things are normally done that will ensure an equal employment opportunity without imposing an undue hardship on the Company. Please contact your recruiter if you need assistance completing any forms or to otherwise participate in the application process or to request or discuss an accommodation in connection with a job at the Company to which you are applying.

Merkle is a technology-enabled, data-driven customer experience management (CXM) company. For over 30 years, Fortune 1,000 companies and leading nonprofit organizations have partnered with us to build and maximize the value of their customer portfolios.