Marketing Insights Manager - RL

Our Reality Labs (RL) organization brings together world-class experts to develop and ship groundbreaking products at the intersection of hardware, software, and platform. We plan to release multiple products over the next few years. In particular, we are building technologies or seemingly impossible products that define new categories that advance Meta’s mission of bringing the world closer together.We're seeking a Marketing Insights Manager for the RL Marcom Insights team who will be an integral part of the RL Marketing team across Marcom and Product Marketing. We are seeking a leader who demonstrates remarkable ability to harness and translate strategic insights into actionable marketing plans and strategies, hunger to drive significant business result/impact, orientation toward strategic thinking to drive product/brand outcomes, and experience in building strong cross-functional partnerships. Proactivity, energy, flexibility, collaboration, and a passion for translating complex ideas into simple and compelling messages are a must. Balancing being both a visionary leader and everyday executor is essential.

Marketing Insights Manager - RL Responsibilities:

• Own the holistic learning agenda (in collaboration with other Understanding functions such as Decision Science, Data Science and UXR) for the VR hardware pillar.
• Partner with the RL Marketing teams to drive a consumer-centric marketing strategy which will inform marketing communications, campaign development, brand positioning and architecture across both hardware (e.g. Quest) and software (e.g. content), and ultimately create more value for consumers and contribute to the Meta brand. Exemplify and facilitate full stack partnership across the org.
• Provide thought leadership within and beyond research to a diverse set of stakeholders spanning all functions such as Brand, Integrated Marketing, Partnerships, Sales & Retail, and Customer Experience.
• Influence decision-making, annual category and marketing planning, goal-setting, through highly effective communication and proactive collaboration with all levels of stakeholders in both Marketing, Product organizations, including leadership.
• Lead and build high-functioning team covering brand foundations, GTM/campaign development and product experiences

Minimum Qualifications:

• Proven communication and presentation skills with a proven track record of delivering concise, executive level synthesis to influence business decisions and strategies
• 10 years of experience with extensive background in quantitative and qualitative research. At least 5 years of team management/leadership experience with a track record of building and developing high functioning teams
• Experience leading insights-driven product launches from problem definition, foundational exploration to GTM execution and campaign development, driving impact and influencing product and marketing decision-making.
• Experience driving change and partnering effectively with a variety of partners including both brand marketing/communications and product marketing stakeholders.
• Solid track record of collaborating closely with other research functions (e.g. UXR, PDS, MDS) to drive broader and greater impact
• Experience solving blank slate/undefined problems and well-defined problems with a suitable methodology.
• Experience synthesizing insights/learnings from multiple sources to build holistic and compelling recommendations that lead to business impact
• Experience orienting the team to stay focus and resilience through ambiguity and change

Preferred Qualifications:

• Experience working with physical technology products (e.g. PC, Mobile, Console)