What are the responsibilities and job description for the Marketing Specialist position at Methodist Healthcare Ministries?
Job Summary:
Working both independently and alongside the communications team, helps to research, develop and execute cross-channel marketing campaigns that target specific audiences in order to drive appropriate action. Manages external and internal communications activities. Promotes a positive public image and is responsible for the dissemination of information on the organization's behalf. Serves as project manager for communications department marketing activities ensuring projects are completed on time and within budget.
Essential Duties:
- Under general direction, plans and executes updates to organizational website(s) and blog as well as social media sites.
- Conducts market research across geographic regions to build understanding of constituent preferences, activities and needs.
- Assemble and present market research reports to communications department/organizational leadership in a formats that optimize readability and impact.
- Works alongside Communications leadership to develop specific, targeted cross-channel marketing campaigns that drive appropriate action for multiple stakeholder groups.
- Plan, prepare, and execute deliverables for organizational sponsorships.
- Identify, research and analyze similar organizations to identify competitive advantages.
- Drafts and edits content for a variety of external communications, including but not limited to: e-newsletters, website copy, blogs, social media postings, press releases, and marketing collateral.
- Assists in the coordination of special presentations and projects, including developing Power Point templates and other supporting collateral for the organization.
- Assists in the planning and execution of organizational special events and campaigns.
- Helps to maintain the Communications Department ’s media contacts database and the organization’s Constant Contact database.
- Assists with photo and video production which involves interacting with clients, transporting and operating portable video and audio equipment, and cooperating with other staff to coordinate the pre-production and production planning activities.
- Ability to manage production workflow, timelines, and objectives as well as handle multiple projects simultaneously and meet deadlines.
- Helps to enforce organization communications standards, a consistent image, as well as graphic standards and communicates these to team members and monitors their application.
- Works with other departments to research, obtain material, produce and organize the content of communications as well as supporting special projects and initaitives.
- Works with vendors to support and implement communications standards, messaging and branding.
- Participates on teams and external committees to communicate information, resolve problems and achieve the goals of the organization. Performs other duties as assigned.
Qualifications:
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
Education/Experience:
Bachelor’s degree in Communications, Journalism, Public Relations, Marketing, English or related field and two to four years of communications, marketing and/or public relations experience required.
Language Ability:
Excellent written communication skills. Job requires proficient knowledge of grammar, spelling and punctuation. Familiarity with The Associated Press Stylebook preferred.
Ability to read, analyze and interpret business and financial reports. Ability to respond to inquiries, comments or complaints generated from social media sites. Ability to write speeches and articles for publication that conform to prescribed style and format. Fluent in English; Spanish bilingual preferred.
Computer Skills:
Demonstrate proficient knowledge of the internet, Outlook, Access and Excel; and desktop publishing software such as Word, Publisher, Power Point and Adobe InDesign. Expert knowledge of social media tools including, but not limited to, Facebook, Twitter, Instagram, YouTube, LinkedIn, Vimeo. Experience using a Content Management System such as WordPress is preferred. A working knowledge of Mac and Windows operating systems is preferred.
Other:
Ability to drive and have access to a car; maintain valid driver’s license and auto liability insurance.
Ability to travel within MHM’s service area (South Texas).
Understanding of how multimedia content integrates with and supports other communications channels (social media, web, special events, print, etc.) is desired.
Ability to define problems, collect data, establish facts and draw valid conclusions. Ability to interpret an extensive variety of technical instructions and deal with several abstract and concrete variables.
Work Environment and Physical Demands:
The work environment characteristics described here are representative of those a team member encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.
While performing the duties of this job, the team member is exposed to a medical office environment having direct contact with patients and clients. Position necessitates bending, stooping, twisting, turning, walking, climbing step stools, sitting and standing for periods of time. Must be able to lift and maneuver 25 pounds.
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