Manager, Brand Marketing

Michael Kors is always interested in hearing from talented, globally-minded individuals with a passion for fashion. If you enjoy working in a creative, fast-paced environment, then we would love to hear from you! "I FEEL really LUCKY to be SURROUNDED by SUCH a GREAT TEAM. I’m not only GRATEFUL that they’ve HELPED me ACHIEVE my GOALS, but also that I CAN GIVE them a PLACE WHERE THEY can ACHIEVE theirs." - MICHAEL KORS - We have an exciting opportunity for a Brand Marketing Manager Department overview: Brand Marketing works in collaboration with the wider organization to ensure an integrated, strategic approach is executed across all customer touchpoints – social, ecommerce, retail and wholesale. Partnering closely with the local & global PR, Brand, Consumer and Digital Comms teams to ensure we are strongly aligned. Who You Are: You are energetic and collaborative, with outstanding communication, project and people management skills. You thrive in a rapidly changing environment; you are curious and bring fresh thinking to the planning an execution of marketing campaigns. What You’ll Do: Brand: Develop the EU brand marketing strategy in line with the central business goals, ensuring a customer centric approach is considered at every touchpoint Review seasonal global marketing plans and identify and implement locally relevant plans for Europe Establish and build relationships with external brand partners and agencies, identifying partnership opportunities and ways to innovate and elevate the marketing strategy through bespoke campaigns Act as the brand points-person for the wider EMEA corporate teams, to ensure they have visibility of all global marketing initiatives, timelines and local activation plans Monitor and report on competitor brand activity, industry trends, market insights and cultural nuances to help inform and direct brand strategy Media: Work in Partnership with the Global Advertising teams to plan and allocate the annual European advertising budget, aligning on the right split for Digital, Social, Print and OOH Make seasonal recommendations to the Global advertising team (and in collaboration with the EMEA PR teams) to ensure key European media is considered ahead of the media planning/ buying cycle. Work closely with the ecommerce and performance marketing teams to align on and maximise the audience targeting strategy Own the relationship with the European Outdoor Advertising agency, managing all aspects and planning in close collaboration with the Trade Marketing Manager, to ensure key retail and wholesale locations are priortised. Propose media solutions to support the business needs i.e. product awareness, drive-to-store, customer acquisition etc. Briefing media partners on the agreed KPI’s and managing media partnerships from start to finish. Help to build long term relationships with our largest media partners across Europe. Keeping abreast of the latest information, providing internal updates and identifying new opportunities for the brand. Oversee the creative briefing process between the Marketing Coordinator and Global Creative Team in New York, ensuring a timely campaign delivery. You’ll Need to Have: Brand marketing and media planning experience preferably in the luxury sector Proven success in planning and delivering campaigns Thrive in a fast paced on-time deliverable environment Demonstrates resilience and flexibility Advanced proficiency in Microsoft Excel, PowerPoint and Word European Language skills preferred We’d Love to See: Highly collaborative Naturally combines analytical and creative thinking Emotionally intelligent MK Perks: Cross-brand Discount Exclusive Employee Sales Paid Parental Leave Generous Holiday Schedule and Vacation Days Summer Fridays Internal mobility across Capri Brands (Michael Kors, Jimmy Choo, Versace) Brand new employee focused office space in Fitzrovia, coming in Nov Hybrid working (3 days a week in the office) Flexible working hours Thrive Wellness Program LifeWorks Employee Assistance Program #FeelGreat program that incluse the following pillars: Connected Communities Inspired Innovation Responsible Future Meaningful Experiences At Capri, we are all responsible for creating a diverse and inclusive workplace. We try to inspire change and growth within each other and believe success is a result that comes from our differences. Capri is proud to be an equal opportunity employer committed to inclusivity regardless of age, sex, sexual orientation, gender identity, genetic characteristics, race, color, creed, religion, ethnicity, national origin, alienage, citizenship, disability, marital status, military status, pregnancy, or any other legally-recognized protected basis prohibited by applicable law. M/D/F/V Michael Kors is a world-renowned, award-winning designer of luxury accessories and ready-to-wear. His namesake company, established in 1981, currently produces a range of products under Michael Kors Collection, MICHAEL Michael Kors and Michael Kors Mens, including accessories, ready-to-wear, footwear, wearable technology, watches, jewelry, and a full line of fragrance products. Michael Kors stores are operated in the most prestigious cities in the world, including New York, Beverly Hills, Chicago, London, Milan, Paris, Munich, Istanbul, Dubai, Seoul, Tokyo, Hong Kong, Shanghai and Rio de Janeiro. In addition, Michael Kors operates digital flagships across North America, Europe and Asia, offering customers a seamless omni-channel experience. At the center of it all, is a designer who has created an enduring and iconic luxury lifestyle empire with a distinctive point of view and global reach. Michael Kors has a sharp focus on providing his customers with accessories and clothes that are consistently polished, chic, relaxed and glamorous. Kors has also been the recipient of numerous industry awards and accolades within the fashion industry, been honored for his philanthropy, and earned the respect and affection of millions. The fashion designer also focuses on giving back. For more than 25 years he has been a passionate supporter of God’s Love We Deliver, a New York-based non-profit organization that cooks and delivers nutritious meals to people living with serious illnesses in and around New York City. Continuing his philanthropic efforts, in 2013 Michael Kors launched “Watch Hunger Stop,” partnering with the United Nations World Food Programme (WFP) to help fight world hunger. Proceeds from annual special-edition products, as well as from other targeted initiatives, help provide food to children through WFP’s school meals program. To date, Michael Kors has helped WFP deliver over twenty million meals (and counting) to hungry children. For a copy of the Capri HR Private Policy for applicants, employees, and non-employee workers, please click here.