Marketing Manager

As a Marketing Manager, you will be in charge of both the overarching marketing strategy and launch plan, as well as the day-to-day management of all aspects of the brand marketing. The role will have a broad reach in the brand, focused on big growth in both e-commerce and our retail partners, but all while maintaining the brand’s integrity and image. Reporting to the Creative Director, you’ll collaborate closely with everyone on the team and will play a key role in propelling the brand forward.

MICHAEL M is a preeminent luxury bridal and fashion jewelry brand that continually pushes the boundaries of creativity and innovation. The story of MICHAEL M is based in a world rich with dedication, passion, and inspiration. For 15 years we have embraced a bold, visionary spirit that inspires our team daily. We live in the present and set our sights on owning the future of the luxury jewelry industry.

This is an in-house position in our Burbank headquarters.

**Luxury or designer level marketing experience with products such as jewelry, handbags, apparel, or other physical consumer goods is REQUIRED**

Key Responsibilities:

• Development and execution of the short- and long-term marketing strategy to optimize acquisition and retention of high-value, long-term customers across both e-commerce and retail.
• Develop and manage campaigns across paid, owned and earned channels - email, social media, paid media, SEO and traditional advertising - to ensure consistent messaging, alignment with brand's image and tone of voice, the success of campaigns, raise brand awareness, promote new product launches, and to increase conversion and customer retention.
• Create regular and timely reports on key marketing metrics (including, forecasting, digital advertising, social media, content, customer acquisition, tracking spend to forecast, etc.)
• Create and manage overall marketing calendar, content strategy, planning, and budget to create cohesive storytelling across all channels.
• Set social media strategy and direct Social Media Coordinator to execute on it.
• Collaborate with the sales team on incentive programs and retail co-op.

REQUIREMENTS:

• 5 years of experience in luxury or designer consumer goods marketing for both retail and e-commerce.
• Strong digital marketing, copy writing, and content creation skills.
• Proven marketing campaign experience and success.
• Outstanding time management skills, the ability to multitask, excellent project management and follow through.
• Willingness to execute on everything from high level strategy to more granular department tasks.
• Professional and proactive work ethic.
• Looking for a long-term job commitment where you can really dig in and make an impact.
• Excellent interpersonal, written, and oral communication skills
• Personal Skills: Positivity and passion for marketing, collaborative and entrepreneurial spirit, ability to thrive in a small team environment where contribution for the betterment of the brand and team is highly valued.
• Benefits include health insurance and employee discount

Job Type: Full-time

Pay: $105,000.00 - $130,500.00 per year

Benefits:

• Employee discount
• Health insurance
• Paid time off

Schedule:

• 8 hour shift
• Monday to Friday

Supplemental pay types:

• Bonus pay

Ability to commute/relocate:

• Burbank, CA 91502: Reliably commute or planning to relocate before starting work (Required)

Experience:

• luxury or designer consumer goods marketing: 3 years (Preferred)
• Marketing: 5 years (Preferred)

Work Location: In person

Salary : $105,000 - $130,500