SEO Copywriter

Job Description:

Title: SEO Copywriter

New York City (Hybrid, in office 3 days/week)

Our client, Fetch by The Dodo is a high-growth, Warburg-Pincus portfolio company and the only pet insurance recommended by the #1 animal brand in the world, The Dodo. They are a passionate group of 200 employees dedicated to helping pets live their best lives and provide the most comprehensive pet insurance on the market. Their groundbreaking, patent-pending Fetch Forward™ AI technology provides pet parents with tailored insights and recommendations so they can stay steps ahead of their pet’s health. They have partnerships with Walmart, AARP, and some of the largest no-kill shelters in the US and Canada.

We are assisting Fetch in their search for a Search Engine Optimization "SEO" Copywriter to help them evolve the next great pet brand. Working closely with teams from across the company, you’ll write for The Dig, the Fetch company blog, as well as a broad array of Fetch products and customer touchpoints. As an SEO Copywriter at Fetch, you will work as a member of our Product, Brand, and Design team, and will be expected to collaborate with writing staff and implement their feedback and suggestions in your work. The ability to collaborate and exchange ideas is a must. Reporting directly to the Creative Director of Voice and Copy, you’ll play a key role as a content and creative strategist. You’ll participate in ideation and high-quality execution of brand campaigns, product and program rollouts, evolving the user experience and flows, and much more.

Responsibilities:

• Creating high-quality, SEO-optimized content for Fetch
• Conduct in-depth research on a variety of pet insurance different topics to ensure your work is 100% factually correct and aligned with our readers’ search intent.
• Working in a hands-on SEO Copywriter role, you’ll collaborate with the copy team in creation of best-in-class SEO copy while considering the consumer mindset in all creative components.
• Evolve the Fetch by The Dodo brand standards and copy guidelines and execute them successfully in all work products, while balancing with SEO requirements.
• Partner with designers and writers to develop fresh concepts and storytelling ideas that accomplish project brief objectives, maximize the impact of SEO optimizations, and ensure accuracy in all finished products.
• Provide SEO copy guidance and direction on small- and large-scale projects from creative conception to completion. This includes brainstorming with the creative team on complex projects/campaigns and leading comprehensive presentations on your work that reflect and amplify an understanding of the briefer’s brand strategy and business objectives.
• Receive feedback and direction and present proposed SEO copy solutions while meeting deadlines on a variety of projects simultaneously. Ensure work is reviewed/approved by leadership before presentation and subsequently vetted by Compliance and Marketing partners.
• Present your work to peers, partners and management in a clear, professional manner. Where appropriate, include research and competitive analysis that will support chosen strategies.