Social Media Strategist - Sioux Falls, SD

This is a hybrid position working 1-3 days per week in office with the option to work-from-home 2-4 days per week.

JOB PURPOSE:

The Social Media Strategist is responsible for managing all social media channels, creating engaging content, analyzing performance metrics, and collaborating with other teams to ensure consistency in brand messaging.

KEY FUNCTIONS:

• Lead the development of content calendars and regular publishing schedule using social media content strategies applicable for targeted audiences that support the organization's overall goals.
• Establish strategic roadmaps, define KPIs and create content that achieves brand, customer lifecycle and growth strategic objectives.
• Create and maintain social media governance documents.
• Develop and manage social media best practices using the latest social media trends to evolve and support the company’s strategic goals.
• Educate and guide internal and agency staff on best practices.
• Lead internal projects to create content by partnering with the internal team of writers, designers, videographers/animators for execution.
• Analyze ongoing social media initiatives, measuring their effectiveness and reporting on results with clear, actionable insights.
• Provide social media training to assist individuals that have a social media presence to adhere to Midco’s brand voice and tone when posting to social media.
• Monitor, elevate and respond to social responses when Customer Care is unable to.
• Communicate effectively and professionally in all forms of communication with internal and external customers.
• Adhere to Midco’s privacy guidelines to ensure each customer’s privacy.
• Maintain regular attendance as required by your position.

ADDITIONAL FUNCTIONS AND RESPONSIBILITIES:

• Effectively communicate with other departments to handle any escalating issues in a timely manner.
• Function as an effective team member while supporting the efforts and concepts of other departments.
• Act as a well-versed storyteller with proven experience developing and delivering story ideas and content.
• Excellent project management, deadline management and Microsoft Office skills required.
• Support the mission, vision and values of Midco.
• Apply personal ethics, honesty, initiative, flexibility, responsibility, and confidentiality in all areas of responsibility.
• Possess an enthusiastic, energetic, self-motivated, and detail-oriented approach towards work and all work projects.
• Possess strong problem solving and decision-making skills while using good judgment.
• Multi-task and change from one task to another without loss of efficiency or composure.
• Maintain a positive work atmosphere by acting and communicating in a manner so that you have a good relationship with customers, clients, co-workers, and management.
• Identify opportunities for improvement while creating and implementing viable solutions.
• Actively follow Midco’s policies and procedures.
• Perform other duties as assigned.

EXPERIENCE AND EDUCATION:

• Bachelor’s degree in marketing, communications, journalism, English, public relations or a related field.
• Minimum of four years' experience as a social media specialist.
• Experience in leading creation and implementation of social media content calendars and campaigns.
• Familiar with a wide range of social media platforms, publishing tools (i.e., Khoros and Hootsuite), and social listening/analytics tools.
• Excellent command of the English language with very strong writing and copyediting skills. Working knowledge of the AP style guide is preferred.
• Basic-level skills using Adobe Creative Cloud (Photoshop, Lightroom, Bridge) preferred.
• Background in or familiarity with the telecommunications or technology industry is preferred.

WORK ENVIRONMENT AND PHYSICAL DEMANDS:

• The employee is occasionally required to reach with hands and arms, stoop, kneel, or crouch.
• The noise level in the work environment is moderate to loud.
• Employees may be required to work in excess of 40 hours per week and other than normal business hours, such as holidays, evenings and weekends as business demands.

ABOUT MIDCO: 

Midco:  

• Is the leading provider of reliable, high-speed internet via fiber and fixed wireless technology, serving 460,000 homes and businesses in 400 communities across the Midwest.  

• Provides exceptional customer experience and a superior network, while being a force for good in the communities we serve.

• Delivers TV services including Midco Sports (a regional sports network), phone, data center and advertising services, plus wholesale networking solutions.  

Ready to work at Midco? We thought so. Here are a few more reasons why Midco is one of the best places to work:  

• Free Midco internet & TV 
• Great opportunities to get involved in volunteerism  
• Generous 401(k) match and paid time away from work programs 
• And many more 

Visit Midco.com/Careers to learn about employment opportunities and apply today.  

Midco is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, creed, national origin, disability, protected Veteran status, age, marital status, status with regard to public assistance, familial status, membership or activity in a local commission, or any other characteristic protected by law. To view our full EEO and federal contractor supplemental posters, please refer to Midco.com/Federal Posters.