What are the responsibilities and job description for the Digital Marketing Manager position at Midwest Shooting Center?
Job Description:
Digital Marketing Manager
The Midwest Shooting Center Digital Marketing Manager is responsible for maintaining excellence in brand management, executing a high performing Marketing Department, and ensuring Midwest Shooting Center revenue objectives are attained. As a part of the Marketing Department, the Digital Marketing Manager will be responsible for supporting department goals and objectives. Working with the Marketing Director, the Digital Marketing Manager will primarily be responsible for executing all digital marketing campaigns in a way that enables the growth of the Midwest Shooting Center brand. As a valuable part of the Midwest Shooting Center team, the Digital Marketing Manager is expected to produce work and deliverables in a way that supports the business in its entirety.
Expectations include:
- Exemplify the professional standards set forth by Midwest Shooting Center employee handbook and adhere to all of Midwest Shooting Center Core Values at all times.
- Take an active approach in enhancing Midwest Shooting Center brand development.
- Ensure all deliverables adhere to Midwest Shooting Center brand standards.
- Create and execute a monthly marketing plan in conjunction with the Marketing Director.
- Manage all social media channels and accounts.
- Build and maintain Midwest Shooting Center CRM automations.
- Proactively look for expansion and optimization opportunities and make innovative recommendations.
- Plan, execute, and manage all paid digital advertising.
- Closely monitor analytics and KPIs, make adjustments as necessary.
- Design mass marketing emails and ensure all scheduled mass marketing goes out in a timely manner, as approved.
- Monitor redemption rates via automated campaigns, make adjustments as necessary.
- Purchase tangible marketing-based products, as approved.
- Produce creative, as necessary.
- Coordinate specialty marketing needs with outside agencies, as approved.
- Log and manage integration of customer data and door traffic.
- Assist with specialty projects (Maintenance of Teachable platform, for example), as needed.
- Interface with community organizations and groups, as needed.
- Ensure all spend is appropriate, well within the budget, and approved prior to purchase.
- Provide overall department support as determined by Marketing Director.
Skills include:
- Proficient in SEO, pay per click, content marketing, social media, paid digital advertising, and general lead generation and conversion practices.
- Must possess strong organizational skills and attention to detail.
- Must be creative; as well as open minded to expand knowledge and growth with new technologies and methods.
- Ability to manage/maintain multiple on-going projects simultaneously and meet strict deadlines.
- Must possess an entrepreneurial spirit and have a strong work ethic.
- Excellent communication skills and strong leadership skills are a must.
Education and Experience Requirements:
- Bachelor’s Degree in Business, Marketing, Communications, or a related field.
- Minimum 4 years of experience managing digital marketing ads and campaigns.
- Management experience a plus.
Job Type: Full-time
Pay: $40,000.00 - $42,000.00 per year
Benefits:
- 401(k) matching
- Employee discount
- Health savings account
- Paid time off
Schedule:
- 10 hour shift
- 12 hour shift
- 8 hour shift
- Day shift
- Monday to Friday
Education:
- Bachelor's (Preferred)
Experience:
- Digital Marketing: 4 years (Required)
- Management: 2 years (Preferred)
Work Location: One location