Job Posting for Content Marketing Lead, International at Midwest Tape, LLC

Midwest Tape | hoopla

Onsite, Holland, Ohio

M-F 8:30a-5:00pm, must be flexible to work off hours at time to support international customers.

For over 30 years, Midwest Tape has served libraries and their patrons with unparalleled access to the best content available in the media world. Our digital offering, hoopla Digital, combines the media and library expertise of Midwest Tape with the latest in web and mobile technology, delivering an all-in-one experience to the library world. As hoopla continues to grow on a global scale, we are expanding our team.

At Midwest Tape, we know our people are the reason for our success. We value our employees and believe in empowering them to help them thrive. We offer competitive pay and benefits, a healthy work/life balance, and appreciation for a job well done.

Position Summary:

In this position, you will work closely with the hoopla Digital content team, as well as the International Sales team to develop impactful programming and merchandising for Librarians and their patrons located outside of the U.S. You will play a key role in the delivery of the hoopla experience and the expansion of hoopla to additional international markets. The ideal candidate will have a passion for learning about and understanding the differences of International Public Libraries, market cultures and be conversant in Publishing, Video, Music, and/or Library industries.

Primary Duties and Responsibilities:

To perform this position successfully, an individual must fulfill the knowledge, skill, and/or ability requirements listed below:

Serve as in-house market “expert” for our targeted markets for expansion. This includes general industry knowledge, awareness of current trends, popular authors, key releases, trending genres and competitors specific to those markets.
Work closely with the Marketing team to identify titles for promotion via in-app placements, social media, email, and other channels.
Work to build out other international channels as needed.
Will be responsible for developing key marketing materials for library, patron, and vendor messaging.
Direct and partner with design team on creating promotional assets to ensure messaging and overall superior quality of images that reflect the hoopla brand.
Work with digital acquisition team to identify important titles, authors, vendors needed to support those markets.
Seek opportunities to drive sales and improve overall quality of the category – both by working with external vendors and across internal departments.
Foster a highly collaborative partnership with the International Sales team to support key business initiatives and growth opportunities.
Leverage data to evaluate the performance of titles, vendors, genres, promotions, and overall trends.
Serve as the company liaison for select vendors and support digital acquisitions as needed on other vendor accounts to identify and procure high value titles.
Provide recommendations for, execute and track promotions that will drive incremental sales.

This individual should be able to think creatively to contribute engaging ideas for collections and different types of campaigns.

Collaborate with team on events for potential Library, Patron, and Vendor touch points (e.g. trade shows, festivals, panels, sponsorships) to support business objectives.

Other specific tasks may include:

Research titles and vendors for customer requests and collection growth.
Direct the maintenance of online title/new release calendar.
Research and maintain calendar of events, anniversaries, award shows and annual timelines.
Delegate tasks and projects within department.

Skills:

Basic Computer skills, including Microsoft Teams/Office, Outlook & Adobe.
Must be a self-starter and be able to work independently as needed and collaborate effectively with teams when required.
Excellent written and verbal communication skills
Attention to detail.
Must have the ability to read/review publications for relevant information.
Must have good research skills.
Organizational skills
Excellent follow-up and follow-through skills and ability to meet deadlines.

Preferred Education Requirements:

Bachelor’s degree in marketing or related field, or equivalent work experience

Preferred Experience:

4-6 years in professional environment
Digital content and/or marketing experience

Physical Requirements/Work Environment:

The work environment characteristics and physical demands described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

Ability to regularly sit for extended periods of time.
Perform repetitive motion-type tasks
Must be physically present for meetings, presentations, and training.

Benefits:

Medical, dental, & vision insurance
401k match
Profit sharing
Paid vacation and personal time
Flex time
10 paid holidays
Company performance bonus
Holiday bonus
Training & career development opportunities

All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or status as a protected veteran.

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