What are the responsibilities and job description for the Account Executive, Digital (Influencer) position at MikeWorldWide?
Account Executive, Digital (Influencer)
What We Need:
MikeWorldWide (MWW) is looking for an Account Executive to join our global Digital practice and execute influencer marketing programs for our Consumer brands. This role will be critical in day-to-day account activities and ensures that our digital influencer programs are integrated with all teams and executed flawlessly. The ideal candidate is proactive, incredibly organized, has strong critical thinking skills, and can manage multiple influencer relationships simultaneously.
Please note: This is a hybrid position and requires 2 days (in-person) in our New York office.
Primary Responsibilities:
• Identify, research, and establish relationships with various influencers in various niches
• Own outreach to approved influencers and manage the full relationship including: conceptualizing a creative scope, drafting contracts, working alongside senior leaders on budget negotiations, scheduling and monitoring content going live and reporting on influencer programs
• Managing content across partners. This includes managing assets incoming from partners, coordinating internal and client reviews and ensuring all requested edits are made before posting
• Manage influencer product in the New York City office – this includes receiving influencer products from clients (e.g. Nikon cameras), conducting inventory and managing shipments of product out to partners to execute their scopes
• Whitelisting creator content with paid dollars
• Coordinate with social media community managers and the content team on creator-led social media content for owned channels
• Work alongside leaders of the Social/Influencer Practice to help enhance offerings for our Consumer clients to ensure the agency is evolving and staying ahead of the curve
• Deliver client-ready materials, including plans, memos, proposal decks, and timelines • Stay up to date on social media and influencer trends and platform capabilities as it relates to social clients
• Analyze key metrics and tweak strategy as needed to maximize traffic, engagement, and growth potential across all platforms
• Research relevant industry experts, competitors, target audiences and users
• Work with social monitoring and reporting tools to pull performance and insights for activity and status reports
Requirements/Qualifications Success Factors:
• 2-3 years of experience that includes Influencer marketing, content strategy and development, and social media management
• Prior experience with influencer and social media listening, publishing, and measurement platforms is a must; this includes tools similar to CreatorIQ, Tagger, Meltwater, Sprinklr, and others.
• Knowledge of social media advertising options and management on LinkedIn, Twitter, Facebook, and Instagram
• Experience executing paid social advertising is a plus
• Proficient reporting skills and turning data into insights & recommendations
• Maintain a professional, client-ready demeanor and presence; keep a high standard of etiquette in all communications and interactions
• Shines in a fast-paced environment, managing frequent tight deadlines without sacrificing quality
• Ability to “get smart quickly”- understand and learn different business sectors swiftly • Superior oral and written communication skills; proofreading and editing ability
• Ability to think strategically, creatively, and proactively; exhibit a facility for problem-solving and close attention to detail
• Possess strong attention to detail and ability to multitask
• Demonstrates motivation and a “can-do” attitude and immerse themselves in an integrated team
• Desire to pursue knowledge and professional development
• Actively participate in agency development by working collaboratively across all practice areas and assisting with new business whenever possible
• Cultivate and exhibit strong presentation and interpersonal skills
• Ability to prioritize multiple assignments and manage time in an organized manner while ensuring deadlines are met
• Consistently strive for personal excellence with both client deliverables and within your team, enabling MWW to maintain competitive advantage by providing exceptional value and service
MWW Values:
At MWW, our values are what set us apart and give us the energy to move forward with confidence and excellence.
• Passion: We have a real passion for what we do. It’s why we get up every day and it’s what drives us to work harder, care more, and execute flawlessly.
• Inclusivity: We’re inclusive – for real. Our respect and appreciation for diverse backgrounds and perspectives lead us to greater innovation, enhanced creativity, and richer experiences.
• Curiosity: Our endless curiosity opens us up to new ideas, collaboration, and growth. It drives our desire to immerse ourselves in the knowledge of others and the culture of the world about us.
• Empathy: Our authentic empathy gives us a sense of the understanding which informs our work, enhances our ability to deliver for clients, and elevates us from colleagues to family
• Independence: Our hard-earned independence gives us the freedom and flexibility to dream big, take risks, and do what’s right – for our clients, our agency and each other
• Initiative: We have a spirited initiative – we’re fast, focused and fearless. It’s that confidence and pride in our ability to deliver exceptional work for exceptional clients.
Our Benefits:
We believe in flexibility and have the structure in place to make that our reality. MWWLife is our robust suite of benefits, programs, and incentives designed to support our employees’ experience during every phase of their careers. Forged in the spirit of flexibility and growth, it’s all about the freedom to live your best life, both personally and professionally, and embodies the culture of caring we cultivate at MikeWorldWide.
Highlights include:
• Unlimited PTO
• Pre-PTO
• FridayFreeze •
Agency Wide Mental Health Days
• Commuter Benefits
• Trainings and Workshops
Our Philosophy:
At MikeWorldWide we’re built to care. We care about each other, our clients, our work and our world. We have an inherent collective empathy that informs our ideas, energizes our work and elevates us from likable colleagues to beloved family. We really do, and we really are.
We’re an independent agency and we care a lot about that. Our independence gives us the freedom and flexibility to dream big, to take the risks worth taking and to do the work worth caring about. Most importantly, it let’s us do what’s right, for our employees, our families and friends, and of course, our clients.
Creating authentic and lasting connections for our clients—and the people who value those clients—is why we exist. We want them to be loved, because their success is ours. And so, for them, we create work that people care about because now, more than ever, caring counts.
We celebrate diversity in our employees and partners, and we’re committed to building a safe and inclusive workplace environment where we all can, feel comfortable and thrive while we bring our best ideas to life. We’re proud to be an equal opportunity employer and we encourage future MWW family from traditionally underrepresented and underserved communities to apply