What are the responsibilities and job description for the Digital Marketing Specialist position at Milstead HMR?
The Opportunity at Milstead Corporation
Our Conroe, TX facility is looking for a Digital Marketing Specialist tojoin our safety conscious team! As a Digital Marketing Specialist, you will focus on Developing and implementing digital marketing strategies to drive online traffic to the company's website and increase brand awareness. Also, Manage and optimize performance marketing campaigns across various platforms, such as Google Ads, Facebook Ads, and Instagram Ads. The goal is to build and maintain a strong digital presence.
Reports To: Upper Management
Why work for the Milstead Corporation?
- Health and Safety is our #1 priority, and we live it 24/7/365!
- Competitive wages based on experience.
- Comprehensive health benefits coverage offered after 90 days of full-time employment.
- Positive and safe work environments working for a family centered organization.
- Opportunities for growth and development for all the stages of your career
Key Responsibilities:
- Develop and implement digital marketing strategies to drive online traffic to the company's website and increase brand awareness.
- Manage and optimize performance marketing campaigns across various platforms, such as Google Ads, Facebook Ads, and Instagram Ads
- Conduct market research and competitor analysis to identify trends and opportunities for growth.
- Create engaging and persuasive copy for digital marketing materials, including website content, social media posts, and email campaigns.
- Manage social media accounts and create compelling content to engage with the target audience.
- Monitor website analytics and track key performance indicators (KPIs) to measure the effectiveness of digital marketing efforts.
- Collaborate with cross-functional teams, including graphic designers and web developers, to create visually appealing and user-friendly digital assets.
- Stay up-to-date with industry trends and best practices in digital marketing to ensure the company remains competitive
What does it take to work for the Milstead Corporation?
- Team oriented, flexible, and focused on maintaining a high level of customer service
- Must be dependable, friendly, energetic, and self-motivated.
- Must have a valid driver’s license.
- Must have a clean driving record.
- Must be able to pass a background check and drug screen.
- A bachelor’s degree in marketing, business, or a related field will be an advantage.
- Proven experience in digital marketing, preferably in an e-commerce or performance marketing role
- Strong copywriting skills with the ability to create compelling content that drives engagement and conversion. And strong analytical skills with the ability to interpret data and make data-driven decisions.
- Proficiency in social media management platforms and experience in developing social media strategies, web technologies such as JavaScript and SQL for tracking and analyzing website performance.
- Familiarity with content management systems (CMS) for website updates and optimization
- Basic graphic design skills to create visually appealing digital assets.
Job Types: Full-time, Part-time
Pay: $40,000.00 - $55,000.00 per year
Benefits:
- 401(k)
- 401(k) matching
- Dental insurance
- Flexible schedule
- Health insurance
- Life insurance
- Paid time off
- Vision insurance
Schedule:
- 8 hour shift
- Monday to Friday
Ability to commute/relocate:
- Conroe, TX 77301: Reliably commute or planning to relocate before starting work (Required)
Experience:
- Marketing: 2 years (Preferred)
Work Location: In person
Salary : $40,000 - $55,000
