What are the responsibilities and job description for the Sr Manager, Acquisition Marketing position at MINDBODY Career Center?
Job Title: Senior Manager, Acquisition Marketing (B2B)
About the Role:
We are looking for someone will build and scale demand gen for the Classpass B2B audience which includes our fitness and spa/salon partners, along with our corporate business. You will drive digital customer acquisition and growth efforts by creating inbound strategies, launching and managing campaigns, optimizing, A/B testing, building reports and using analytics to measure and refine paid media efforts.
Working in partnership with marketing and sales teammates, you will drive a pipeline of qualified leads that boost marketing-driven revenue for the business
About the right team member:
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You have 5 years of experience in digital marketing execution across Facebook, Google Ads, LinkedIn. Other performance marketing channels is a plus.
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You’re self-motivated, comfortable working in ambiguity and confident in owning your tools, platforms and projects.
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Performance marketing oriented with proven results in driving new customer growth
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Strong sense of accountability and ability to meet set goals and deadlines
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You have working knowledge of Google Analytics, Tableau, Salesforce and Marketing Automaton tools
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Experience manging a $2M demand gen budget and making data-driven decisions about best uses for your budget
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You enjoy cross-collaboration and partnering with a variety of teams that move our business forward.
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Ability to multi-task in a fast-paced and entrepreneurial environment without sacrificing attention to detail
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Ability to communicate effectively across all levels of the organization
Responsibilities:
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Full ownership of day-to-day paid media management of all platforms used for B2B demand gen including Google Ads, LinkedIn, Facebook, Instagram and more.
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Responsible for strategy, execution and ongoing performance communication for campaigns
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Collaborate with broader marketing organization to drive campaigns including direct partnership with marketing ops, creative, lifecycle and more.
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Work in close partnership with the B2B marketing team to ensure we are prioritizing efforts that align with KPIs and business needs.
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Forecast budget and performance based on campaign data and market dynamics.
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Consistently looking to test creative, formats, landing pages, tactics and more to ensure we are maximizing impact
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status.
Salary : $2 - $0