What are the responsibilities and job description for the Social Media Coordinator position at Minno?
- Kids first: Minno is the only platform focused exclusively on serving Christian kids and their parents. Kids are first class citizens at Minno, not just a secondary design consideration.
- Faith first: We are focused on faith development vs. just entertainment. We are the only platform focused on bringing the best of media, technology and spirituality together.
- More than Media, not just screens: Parents are looking for more than just redemptive screen time. They are looking for off-screen experiences for their kids and better resources for themselves. We are unique in our effort to address this need.
The Social Media Coordinator will be responsible for managing our social media accounts and ensuring accuracy of brand voice and representation on all social platforms. Ideally possess a strong passion for engaging with audiences and building relational trust with online following. The right fit for the Social Media Coordinator role will be hyper-focused on increasing user engagement and web traffic by developing witty and captivating captions, and being responsive via comments and responses to followers on posts. Ideal candidates for the role should describe themselves as tech-savvy, organized, fluent in millenial, and a passionate communicator. So, if you’d like to work in a fun environment that’s all about bringing kids and families faith-based resources and your skills match our requirements, we’d love to hear from you!
Responsibilities will include:
- Discovering and reporting current social media trends that lend themselves to our brand identity or fit within our core narrative.
- Creating engaging captions and comments within posted content.
- Scheduling and Uploading content to feed via scheduling tools [such as sprout, Hootsuite, planoly, etc.]
- Fostering strong relationships with our Influencers and interacting with their content for our brand.
- Monitoring impressions and providing feedback on outstanding content.
- Staying aware of the latest social media trends for ensuring effectiveness.
- Suggesting creative ways for attracting prospective customers (e.g. promotions, competitions).
- Overseeing the updates and changes for our link in bio.
- Developing an efficient posting schedule after analyzing user engagement and web traffic metrics.
- Responding to customer’s feedback, comments, and reviews in a timely manner.
- Reporting on customers’ feedback and reviews for the purpose of suggesting improvements.