Performance marketing

Join Mint Home : A Fast-Growing Startup Revolutionizing the HVAC Industry with technology and AI-driven solutions.

About Us : Mint Home is revolutionizing the consumer experience for purchasing and installing home comfort systems, starting with HVAC (heating, ventilation, and cooling).

Today, the process is filled with friction and frustration; consumers don’t know who to call, engage with pushy salespeople at their homes, navigate a maze of complex terms and system types, and often wonder if they’ve received a fair price.

Mint Home simplifies the entire process. By transitioning the process online, consumers can share basic information about their homes and receive instant HVAC system quotes with full transparency.

Behind the scenes, Mint Home leverages a sophisticated AI engine to customize systems based on consumer needs and streamline the installation process by removing manual backend complexities, providing a seamless end-to-end experience.

Position Overview : Mint Home is seeking a motivated and detail-oriented Performance Marketing Specialist to join our marketing team.

This role will be responsible for managing paid advertising campaigns across platforms such as Google, Facebook, Instagram, and others, to drive customer acquisition.

As an Performance Marketing Specialist , you will work closely with the executive team to execute ad strategies, monitor campaign performance, and optimize for key metrics.

Key Responsibilities :

• Assist in the creation and management of paid advertising campaigns on platforms like Google Search and Display Ads, Facebook Ads, Instagram, TikTok, and other relevant channels.
• Conduct keyword research and audience targeting to optimize ad performance and reach the right customers.
• Monitor, analyze, and report on campaign performance using analytics tools, making adjustments to maximize ROI.
• Review and understand the full online funnel and optimize for any drop off points and to maximize conversions.
• Assist in A / B testing of ad creatives and copy to determine the most effective messaging and visuals.
• Collaborate with the content and creative teams to develop engaging ad copy, visuals, and landing pages that align with Mint Home’s brand and messaging.
• Work with the senior marketing team to implement strategies for increasing conversions and reducing customer acquisition costs.
• Stay up-to-date with industry trends and emerging advertising platforms or technologies that could benefit Mint Home.
• Help manage the advertising budget and ensure that spending is aligned with company goals and objectives.

Qualifications :

• Bachelor’s degree in marketing, business, communications, or a related field (or equivalent experience).
• Basic understanding of digital advertising platforms such as Google Ads, Facebook Ads Manager, or similar tools.
• Familiarity with Google Analytics or other analytics platforms to track performance and optimize campaigns.
• Excellent attention to detail, especially when managing budgets and monitoring performance metrics.
• Strong written and verbal communication skills.
• Creative thinker with a passion for digital marketing and advertising.
• Ability to work in a fast-paced, collaborative environment and handle multiple projects simultaneously.
• Eagerness to learn and grow in the digital marketing field.
• Prior internship or work experience in advertising or digital marketing is a plus but not required.

Why Mint Home?

• Be part of an innovative, tech-driven company that is redefining the HVAC industry through AI-powered solutions.
• Opportunity to lead and shape our digital and content strategy, including our online community-building efforts.
• Collaborative and supportive team environment, fostering creativity and the exchange of ideas to drive growth and success.
• Rapid career advancement potential, with the chance to take on leadership roles as the company scales.

If you are a creative content strategist with a passion for social media, digital engagement, and reputation management, we’d love to hear from you!

Mint Home provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Last updated : 2024-10-09