Marketing Manager

About Mishimoto

Mishimoto is the flagship brand of Resource Intl., the world leader in performance cooling products, was created for automotive enthusiasts by automotive enthusiasts. Established in 2005, we have two decades of experience in working toward our goal of providing superior cooling system upgrades. Mishimoto has produced a line of upgrades to fit nearly any application including, sport compacts, powersports, trucks, Jeeps, muscle vehicles, daily drivers, and the classics.

Mishimoto's corporate headquarters is located in a 67,610 sq. ft. office, warehousing facility and state of the art engineering studio, where we have assembled the industry's cutting-edge tools for evaluating Mishimoto test vehicles in Garnet Valley, PA. This one-of-a-kind facility allows us to maintain a leading position in our industry. With another office in Sparks, Nevada, as well as international locations in Stourbridge, UK and Yangzhou City, China, we have built an unprecedented global infrastructure for the benefit of all our worldwide customers.

Benefits and Perks

Our employees love our workplace because:

• It’s a gearhead’s dream – Design and develop performance automotive products for the car scene.
• We make way for play – Attend Wine and Cheese gatherings and hit up our favorite events, from drift to autocross to classic car shows.
• We take a breather – Enjoy an in-house gym, massage chair, and healthy-snack vending machine.
• Our workplace is beautiful – Work in an office designed to stimulate creative thinking. 
• The employee discounts rock – Get exclusive access to Mishimoto products and discounts from our partners.
• The bennies – Medical, dental, vision, paid time off, 401(k) w/ 4% match, disability pay, and life insurance. 
• We score – The bonus program is tied to overall company performance goals.
• Dog Days! Bring your dog to work every day!

Marketing Manager, Mishimoto

The Marketing Manager is responsible for managing new and existing B2B and DTC marketing programs to ensure the company is maximizing growth potential and brand awareness while exceeding customer expectations.  The individual will continually maintain a professional image of the company.  Integrity, passion, and automotive industry knowledge are essential for this role.  The Marketing Manager reports to the Vice President of Marketing.

Scope of Responsibility:

He/she will have responsibility for his/her own work.

Essential Duties and Responsibilities:

• Manage B2B Marketing Programs
  • Coordinate with the Sales team to:
    • Develop strategies to educate and convey the Mishimoto brand vision to our wholesale customers.
    • Develop and execute measurable, incentivized, cooperative marketing programs to increase existing customer sales.
    • Report on performance of marketing programs to Sales and Leadership teams monthly.

• Manage DTC Marketing Programs
  • Manage Public Relations programs including the Mishimoto sponsorship program, corporate partnerships, athletes, licensing, contests, new product releases, and media relationships.
  • Manage the Social Media Content Creator, Videographer and all programs including all corporate social media accounts, partnerships, and content creation.
  • Manage the Digital Advertising Specialist to develop and deliver social, email, and SMS advertising programs that both increase brand awareness and drive prospects to conversions.
  • Manage Marketing Assistant to ensure all marketing initiatives are properly communicated, executed, and tracked.
  • Coordinate with Sales team to develop marketing plans for end consumer events in Mishimoto’s global event schedule, attending events as needed.
  • Oversee the execution of the Mishimoto brand vision.
  • Report on performance of marketing programs to Leadership team monthly.

Minimum Qualifications:

• Bachelor’s Degree in Marketing, Communications, Business Administration, or related field.
• 4 years of consumer marketing experience or an equivalent combination of education and experience in the aftermarket auto industry.
• 2 years of management experience
• Extensive knowledge base of the auto industry, including parts and mechanical systems
• Strong organizational abilities with a keen attention to detail.
• Genuine compassion for customer satisfaction.
• Must demonstrate professional written/verbal communication and interpersonal skills.
• Strong problem-solving skills.
• Ability to produce quality work within tight deadlines.
• Ability to exhibit objectivity and openness to others’ views.
• Ability to give and receive constructive feedback to others.

Physical Demands & Working Conditions:

Normal office environment with weekday and weekend travel required for events.  Lifting of items up to 50 lbs.  Overtime as required.

Mishimoto is made up of people with many different backgrounds and lifestyles, and we like it that way. We invite applications from people of all stripes. We don't discriminate against employees or applicants based on gender identity or expression, sexual orientation, race, religion, age, national origin, citizenship, pregnancy status, veteran status, or any other differences that people imagine to discriminate against one another. Also, if you have a disability, please let us know if there's anything we can do to make the interview process better for you; we're happy to accommodate.