What are the responsibilities and job description for the Media Attribution Specialist position at MobileFuse?
Seeking an Attribution Specialist who will work to implement & maintain solutions to prove the success of MobileFuse’s media and its incremental effect on brands’ goals.
This position will be an expert for all MobileFuse’s attribution vendors, analyzing reporting to help provide insights about the consumers path to conversion.
Expert of third-party vendors for all attribution products
Build upon and maintain a list of Best Practices for each vendor
o reporting
o setups & optimizations for success
Thoroughly understand the Vendors’ dashboards & reporting
Develop and execute attribution solutions to address client needs
Responsible for advocating recommendations to the Adops team for optimizations to achieve attribution KPIs
Provide a consultative approach with Sales and Adops teams on Campaign Setup to best achieve attribution & measurement KPIs
Ability to interpret data and reports to form actionable insights based on Clients’ objectives
Develop mid and final attribution and measurement reporting & insights
Assist with Quarterly review of all third-party Vendors for comparative performance
Work with various teams to automate the attribution process & reports where relevant
Identify & track performance trends by campaign, industry category, etc.
Identify opportunities and deliver solutions to scale or improve MobileFuse’s Products
Daily/Weekly/Monthly
Review campaign performance ensuring that MF is on track to meet/exceed client’s KPIs
Consult with AdOps to provide guidance on optimizations
Understand how to pull and aggregate data from multiple sources to compile reporting for Sales team
Provide guidance & lead kick off calls for measurement campaigns
Quarterly /ongoing
Maintain/Update Marketing material for each vendor
Maintain/Update Process Documents for each vendor
Review Performance of each attribution & measurement vendor
Assist with Sales education on Vendor offerings