Region Manager

Position Summary

The Region Manager (RM) will lead all sales generating activities with bottlers and retailers in an assigned territory. The ideal candidate is a goal-oriented, execution focused individual who can quickly establish relationships for a growth-oriented sales strategy. The candidate will lead the bottler business results and implementation of our joint business plans with our bottling partners while leading a local field sales team. The RM and team will manage and influence Bottler sales and execution, implementation of national and local marketing programs that will drive market share and exceed budget targets. This will be accomplished through effective bottler management skills, people leadership skills, solid market execution skills and the ability to develop strong relationships.

Essential Job Functions

• Lead market sales team to achieve annual business plan. Development of joint business plan, execution of quarterly sales and marketing initiatives, and identify opportunities and measure performance indicators within the assigned geography.
• Manage high level bottler relationships with sales center leadership within our bottlers. Implement Monster Business Unit and Division priorities with their specific sales and distribution centers.
• Retail selling (outlet level) aligned against quarterly strategic initiatives focused on innovation, distribution, displays and cold/ambient equipment placements. Sales are accomplished in conjunction with bottler partners in the trade together or through influencing bottler actions.
• Conceptualize and apply a sales strategy to target key markets and establish a dominant presence in the region; Develop and execute promotional programs and activities with key partners
• Manage sales forecasts and budgets to achieve established goals to deliver profitable growth for assigned region
• Manage sales reporting obligations in a timely manner to include frequent sales updates, pricing surveys, etc.
• Keep abreast and report on products, category, innovation, market conditions, competitive activities, advertising and promotional trends
• Partner with marketing on developing local or national initiatives, product launches and sales estimates
• Work with internal departments to implement customer agreements, increase revenue, and address Customer needs; includes working closely with senior management
• Identify opportunities to improve customer support, including supply chain efficiencies
• Complete comprehension and utilization of all MEC tools (CRM) and capabilities to maximize productivity and results in their assigned market. This would include but not be limited to surveys, training tools, sales data software, asset allocation, and internal social platforms.
• Ensure that costs are controlled and monitored, including ensuring that the Accounts Receivable objectives are met and budgets are not exceeded
• Lead and develop Region crew drives, market audits, company meetings and events, sampling initiatives plus local retail meetings. Duties would include planning, communicating, executing and owning all facets of sales events. Additional duties may include set-up, tear-down, customer hosting, sales presentations and additional responsibilities.
• Other related duties as assigned.
  
  

Position Requirements

• Six to ten years of sales experience in a retail, bottler and distributor sales environment
• Bachelor’s Degree or equivalent experience, preferably in Business, Marketing or Finance
• Demonstrated track record of sales achievement in a hand-on sales environment
• Proven knowledge of bottler, distributor and retail customers
• Excellent verbal and written communication skills
• Ability to establish good relationships and credibility with customers and bottlers; ability to collaborate at all levels
• Excellent at managing time, priorities and expenses
• Able to work independently while being a team player
• Proficiency using Excel, Word, and PowerPoint
• Experience with forecasting, Nielsen/IRI, POS and Inventory reports
• Flexibility to travel as needed
  
  

Base Pay Range: $60,000 - $83,000

Salary : $60,000 - $83,000