What are the responsibilities and job description for the Marketing Operations Manager position at Montana State University?
TechLink is a nationally recognized technology transfer center at Montana State University (MSU), established in 1996. Since 1999, TechLink has served as the primary, nationally focused "partnership intermediary’ for the US Department of Defense (DoD), helping the DoD to develop productive technology partnerships with US industry, primarily small businesses. In 2019, TechLink began providing the same service to the US Department of Veterans Affairs (VA) as its first-ever partnership intermediary.
TechLink is a not-for-profit organization, and its efforts are funded by the DoD and VA. TechLink’s primary focus is helping DoD and VA laboratories to transfer their inventions to US companies, primarily through intellectual property licensing. DoD labs generate over 500 patented inventions a year in all technology fields, including medicine, electronics, software, communications, advanced materials, and energy-related technologies. VA laboratories produce hundreds of medically focused inventions a year, intending to improve the lives of veterans and the broader civilian public. TechLink currently brokers or facilitates approximately 85 percent of DoD’s annual license agreements with industry and the majority of VA’s license agreements. These license agreements enable companies to develop, manufacture, and sell new products and services using DoD and VA inventions. In addition, TechLink helps establish CRADAs between DoD and VA laboratories and companies for the joint development of innovative technology.
Altogether, TechLink has established over 1800 technology partnerships between federal laboratories and US industry. These partnerships involve over 100 different federal laboratories or organizations and have resulted in the transfer of well over 1000 inventions to US industry.
TechLink also manages the MSU Technology Transfer Office (TTO), and some TechLink employees engage in technology transfer for the University as well as TechLink’s federal sponsors.
Duties and Responsibilities
Help us reach U.S. business audiences by supporting the development, implementation, and optimization of marketing campaigns to raise awareness about Technology Transfer opportunities with DoD and VA laboratories. You will play a critical role in tracking key performance indicators of campaigns that position the important role of Tech Transfer in the R&D space.
INDUSTRY:
-
Owned Awareness/Engagement
- Nurture sequences
- Organic Social
- Newsletter management and implementation
INTERNAL/SPONSOR:
-
Implementation and support as needed with campaigns for the DOD and VA tech transfer community, including communications planning, tracking and optimization.
- Newsletter support and implementation
- Website content updates and optimization projects
OPERATIONS MANAGEMENT:
- Help mobilize marketing campaigns around technology projects through channels while maintaining open communication with key stakeholders, including industry targets and TechLink key account managers and leadership.
- Tech Campaign Coordination:
- Track and manage status of incoming technology marketing requests for asset development and biz dev support.
- Coordinate with portfolio and business development teams to ensure key assets are in development, including news or content pieces based on website tech marketplace features, and target market definition for digital and segmented campaigns.
- Contribute to and implement communications goals and strategies for technology managers and business development to mobilize; set KPIs, like engagement, and make recommendations that will optimize performance.
- Manage Scope of Work definition for task orders to be issued to supporting contractors.
- Dashboard/reporting, KPI tracking, project management
- Document and drive nurture campaigns based on business development and tech manager outreach.
- Support account based marketing from technology manager or biz dev hand back & campaign analytics
- HubSpot marketing environment management (forms, landing page updates)
- Awards management
- Tracking key account manager requests and move along the marketing cycle
- Expense reporting for digital advertising
CONTENT/COLLATERAL IMPLEMENTATION
- Website content management and implementation
- Branded collateral ordering, shipping
- Sponsoring agency report management (monthly, annually)
- Content reviewing
- Play an active role helping define success metrics for internal & external stakeholder relationships
Required Qualifications – Experience, Education, Knowledge & Skills
- Bachelor’s degree in marketing, communications or related field or an equivalent combination of education and/or experience.
- Minimum of 5 yrs. experience as a Marketing Operations Manager or similar role.
- Experience analyzing and reporting on marketing KPIs and analytics.
- Proficiency in MS Office.
- Proficiency in marketing automation software such as HubSpot, Marketo, etc.
Preferred Qualifications – Experience, Education, Knowledge & Skills
- Advanced degree in business or science/technology disciplines, or an equivalent combination of education and/or experience.
- Experience working as an integrated part of R&D, product development, software development, business development, technology marketing, technology sales teams.
- Demonstrated experience in technology transfer including marketing of licensing opportunities to small businesses and entrepreneurs.
- Demonstrated knowledge of intellectual property, e.g., US patent law, copyright, trademark, Bayh-Dole, and related federal laws pertaining to intellectual property.
- Experience developing and delivering high quality and compelling presentations to diverse audiences.
The Successful Candidate Will
- Ability to deliver high quality and professional level service to federal sponsors, industry partners, other TechLink customers and business units.
- Ability to find creative solutions to periodic problems, to adapt and prosper when confronted with changing circumstances, and to maintain motivation and enthusiasm through adversity.
- Self-starter and ability to function with minimal supervision, including strong work ethic and effective time management.
- Exceptional verbal and written communication skills.
- Highly developed attention to detail.
- Strong analytical skills & presentation skills.
- Ability to work in a team environment.
Position Special Requirements/Additional Information
- Successful candidate must be able to comply with the federally mandated requirements of US export control laws, which may require proof that candidate is a US person. Per 22 CFR §120.15, US person means a person who is a lawful permanent resident as defined by 8 USC 1101(a)(20) or who is a protected individual as defined by 8 USC 1324b(a)(3).
- Continuation of employment depends on funding availability.
- Flexible work arrangements may be considered for qualified candidates.
This job description should not be construed as an exhaustive statement of duties, responsibilities or requirements, but a general description of the job. Nothing contained herein restricts Montana State University’s rights to assign or reassign duties and responsibilities to this job at any time.
Physical Demands
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily with or without reasonable accommodation. The requirements listed above are representative of the knowledge, skill, and/or ability required.
This position has supervisory duties?
No
Posting Detail Information
Number of Vacancies
1
Desired Start Date
Upon completion of a successful search.
Position End Date (if temporary)
Open Date
Close Date
Applications will be:
Screening of applications will begin on January 24, 2024; however, applications will continue to be accepted until an adequate applicant pool has been established.
Special Instructions
Diversity Statement
Montana State University values diverse perspectives and is committed to continually supporting, promoting and building an inclusive and culturally diverse campus environment. MSU recognizes the importance of work-life integration and strives to be responsive to the needs of dual career couples.
In compliance with the Montana Veteran’s Employment Preference Act, MSU provides preference in employment to veterans, disabled veterans, and certain eligible relatives of veterans. To claim veteran’s preference please complete the veteran’s preference information located in the Demographics section of your profile.
MSU’s Non-Discrimination Policy and Discrimination Grievance Procedures can be located on the MSU Website: https://www.montana.edu/hr/recruitment/dualcareer.html
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