Digital Strategist

About Us

Moore Digital, a division of Moore, is a full-service digital agency providing fundraising expertise to non-profits. Our team of experienced media buyers, strategists, creative personnel, and operations specialists work together to support our non-profit partners in fulfilling their missions. Our team is motivated by the successes that we realize on behalf of our clients.

Moore Digital is a Moore company, the largest direct marketing firm in the country dedicated to the nonprofit, association, and government sectors (https://wearemoore.com/). More about Moore Digital can be found at https://mooredigital.com/.

The Digital Strategist is responsible for leading digital campaign execution to acquire, cultivate, retain, and upgrade online donors across one or multiple nonprofit clients. The successful Strategist will be a strategic thinker and able to work in fast-paced, creative environment with ever-shifting schedules and priorities.

Duties/Responsibilities:

• Provides strategic direction for email marketing campaigns, digital media including programmatic, paid social and paid search efforts, social media strategy, and other digital marketing tactics.
• Produces client performance reports; identifies trends and opportunities for growth.
• Works with writers, designers, advertising strategists and technical experts to generate top-notch, engaging digital campaigns to support client goals.

• Ensures overall quality control of all digital assets. Ensure timeliness and accuracy of deliverables including multi-channel testing plans, campaign reports and changes.

• Assists with researching and negotiating terms with vendors; routes and finalize contracts.
• Leads both client-facing and internal meetings.
• Ensures deadlines and budgets are met.
• Assists directors and other senior staff with other activities as assigned.
• Performs other duties as required.

Required Skills/Abilities:

• Knowledge of and experience with online marketing for nonprofits, including any or all the following disciplines: email campaigns, programmatic, paid social and peer-to-peer fundraising.
• Development and implementation of online fundraising strategies, including management of communications calendars.

• Familiarity with digital direct response marketing strategy and tactics, and how to measure the impact of various channels and campaigns.

• Understanding of current industry best practices and emerging fundraising and marketing strategies
• Solid instincts for compelling creative design that will elicit donor action.
• Comfort working with data and using past results to drive future strategy.
• Commitment to delivering error-free work and high-quality customer service to clients.
• Ability to adapt to frequent change and prioritize constantly shifting opportunities.
• Ability to handle multiple complex projects; a resourceful self-starter who can take initiative and follow through on projects in a deadline-driven environment.
• Attention to detail and strong organizational/project management skills.
• Strong written and verbal communication skills.
• Friendly, customer-service oriented attitude.

Education and Experience:

• At least two to three years of online marketing and fundraising experience required.
• Bachelor’s degree or equivalent in Marketing or Communications preferred, but not required.
• Experience working with nonprofits is a plus!
• Experience with platforms such as Blackbaud Luminate Online, Salsa, Salesforce, Classy, or Marketo is highly desired. Knowledge of CMS and web editing software a plus.
• Experience with Google Analytics and/or Google AdWords a plus.

Our Benefits

To help you stay energized, engaged, and inspired, we offer a wide range of benefits including healthcare, support for working parents and paid time off so you can relax, recharge and be there for the people you care about.

Each full-time position at Moore Digital is eligible for our comprehensive benefits package, which includes medical & prescription, dental and vision insurance, employer paid life, a Health Savings Account plan, Flexible Spending Account plans for health and dependent care, optional short-term and long-term Disability coverage, and other voluntary benefit options. We offer paid holidays, paid personal leave, paid volunteer leave, and paid parental leave. Employees have the option to participate in a company-sponsored 401(k) plan. Several benefit plans have eligibility waiting periods.

Moore Digital is committed to creating a diverse environment and is proud to be an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status. Moore Digital is also committed to compliance with all fair employment practices regarding citizenship and immigration status.