Digital Marketer

Digital Marketing Manager - Morgan Chaney & Splash Packaging

The job
SEO, SEM, PPC, Copywriting, Social Media Posts, Email Campaigns

Hi there. This digital marketing position coordinates directly with the other members of our marketing and graphics team. You will be included in the decision making processes that support our continued growth and revenue improvement.

Your specific responsibilities will be performing the following activities:

• SEO – keyword and page rankings looking for substantial website traffic improvement.
• PPC Advertising – Google Ads campaign development, measurement, budget allocations, coordination, and analytics.
• Search Sensitive Copywriting – for all for new and existing products and programs on our websites.
• Social media / blogging – content creation, copywriting, and content calendar management. (We use later.com, for the record!)
• Email marketing – constructing email campaigns and other customer communications, and controlling the release schedule.
• Branding – ensuring adherence to brand guidelines across a variety of channels.

We launch new product and program additions to our sites and customers on a regular basis which requires creative copywriting skills that are educational to our customers and search sensitive. You will support these goals with social media posts and email campaigns.

Specifically, your main emphasis is to substantially increase our search engine rankings for high volume keywords, and site visit quantities.

This is an on-site position in Phoenix, AZ.

Who are we?
We’re a long-standing, award-winning team of packaging specialists and brand enthusiasts, and we love supplying custom and stock packaging for companies big and small. Since 1955, we’ve worked with brands like Adidas, Fairytale Brownies, Victoria’s Secret, Microsoft, Oakley, Dapper & Stout, Cos Bar, Kolache Shoppe, and more to boost customer experience with high quality, well-designed packaging programs.

We’d love to get to know you if…

• You have previous experience (two years or more) using current tools and digital marketing skills working for BTB companies marketing productsrather than services
• You’re well-versed in optimizing websites for SEO, paid ads, love copy writing for email blasts and blogs, overseeing social media efforts, producing high-quality digital marketing campaigns and generating strong backlinks
• You’re looking to grow and expand your skills with a close-knit team behind you
• You collaborate and communicate well in a small team environment

Requirements:

• At least two years of experience in digital marketing, including familiarity with successful SEO practices, proven SEO and paid ad results, backlinking, brand building, and social media management
• Excellent copywriting and communication skills, particularly in writing in a specific brand voice, writing engaging emails and blogs, and maintaining voice across multiple channels
• Proficiency with Word, Excel, Outlook, Google Analytics and other support and analysis software (SERanking, AHREFs, etc.), CMS awareness and the ability to learn our proprietary computer system
• Talent in Canva, Photoshop, or other graphical programs is a big plus
• A bachelor’s degree in marketing, public relations, communications, a similar field, or commensurate work experience

Some hints from the last guy:
Hi! Current manager checking in. First, this is a really great company, and this role – while wide and varied in its marketing tasks – is fun, engaging, and a little different every day. In my tenure at the company, I’ve found a few things to be especially true:

• B2B experience really helps in this role.
• This position requires product knowledge – past experience in packaging products or a good ability to reference and learn supplied product materials will help.
• People who want their opinions heard and honored: please apply.

We offer an ethical, professional environment, training, on-going support, medical insurance, vacation/holiday benefits, etc.

Equal Opportunity Statement:
We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Our commitment to creating an inclusive workplace extends to all aspects of employment. We strive to provide a fair and supportive work environment where all employees feel respected and valued. We encourage individuals to apply and bring their unique perspectives to contribute to the success of our team.

Applicants must be able to pass a standard background check, drug test and supply references.

Job Type: Full-time

Pay: $52,000.00 - $65,000.00 per year

Benefits:

• Health insurance
• Paid time off

Schedule:

• Monday to Friday

Experience:

• Marketing: 2 years (Required)

Work Location: In person

Salary : $52,000 - $65,000