Account Director, PR

Position Overview

At MullenLowe, we feel that Public Relations is not about self-proclamation. It’s about talk value. It’s about earning an unfair share of attention. We take pride in our ability to think creatively, popping the brands that we represent into cultural conversations that matter most. As a two-time Global Creative PR Agency of the Year, we understand how to get people talking.

An Account Director (AD) delivers innovative and creative ideas that capture the attention of press. They have a strong track record with disruptive PR campaigns, leveraging an insightful creative idea paired with a modern communications approach, influencer strategies and a proven track record with media. The Account Director has experience working with senior level executives to tackle business and brand challenges and has a history of developing insight-led campaigns that generated culturally relevant work and national press coverage. The Account Director is an inspirational force that galvanizes teams. Having pre-established media relationships at national media outlets, they are a steward of the news and have a proven track record securing press coverage, experience developing narratives and an understanding of how to curate compelling stories.

This is a full-time exempt position based in [MullenLowe Office Location] and reports to the VP, Group Account Director. Depending on the team and client need, this position will manage, mentor, and guide AAE(s), AE(s), SAE(s) and/or AS(s).

Responsibilities

• Lead multiple clients simultaneously and overall client relationships
• Lead planning, development and execution of public relations activities in accordance with the client's objectives and budget
• Manage client and program budgets
• Develop a deep knowledge of client's business to anticipate client needs
• Lead client meetings and brainstorms
• Provide expertise in media relations, influencer relations, event management and social media programming
• Maintain and nurture robust network of press contacts
• Manage measurement tools and reporting
• Participate in and help new business presentations when called upon bringing fresh new ideas and strategic public relations campaigns
• Effectively and appropriately execute and delegate on client accounts to ensure goals are accomplished
• Understand the client’s needs and grow the relationship through exceptional results
• Lead by example, upholding MullenLowe’s core values and act as a mentor and guide to other members of the public relations team
• Contributes to and helps cultivate a creative environment
• Maintain and educate public relations team surrounding effective and strategic public relations writing and messaging practices
• Provide exceptional guidance and mentorship by managing groups of direct reports

Qualifications

• Education:
  • Bachelor’s degree in Public Relations, Journalism, Communications preferred; or equivalent work experience
• Experience:
  • 8 years of experience in an agency, start up, client-side role or equivalent experience in a relevant creative industry
  • 2 years in a supervisory role
  • Experience managing multiple accounts, effectively managing team members, including proper delegation of work
  • Familiarity with key tools that are used in the PR industry required
  • Knowledge and practical application of media relations, influencer relations, social media, and/or PR measurement practices and tools
  • Experience reading, analyzing and interpreting all basic and advanced press materials
  • Experience interacting with executive level clients
  • Big brand or relevant creative industry experience
  • Display a strong vision for disruptive contemporary storytelling
  • Possess financial understanding of budgeting
• Soft skills:
  • Excellent presentation skills
  • Strong storytelling skills
  • Strong media relations skills
  • Strong time management and prioritization skills
  • Ability to think creatively
  • Ability to write clear and concise communications including strategies, plans and presentations
  • Ability to develop, challenge, and inspire people to do their best work, to think creatively, to adapt, innovate, and thrive.
  • Ability to recognize the value that different perspectives and cultures bring to an agency. Building teams that apply their diverse skills and perspectives to achieve agency goals. Where they are seen, heard, and valued.

The salary range for this position is $100-$120K. Where an employee or prospective employee is paid within this range will depend on, among other factors, actual ranges for current/former employees in the subject position; market considerations; budgetary considerations; tenure and standing with the company (applicable to current employees); as well as the employee’s/applicant’s background, pertinent experience and qualifications.