What are the responsibilities and job description for the Digital Marketing Manager position at myGwork - LGBTQ+ Business Community?
This inclusive employer is a member of myGwork – the largest global platform for the LGBTQ business community.
Digital Marketing Manager
Do you enjoy crafting digital marketing strategies?
Would you like to lead the planning and optimization of multi-channel campaigns?
About Our Team
Our current team is composed of a Digital Marketing Director, Campaign Manager and a Campaign Specialist. This dynamic team brings together a broad spectrum of digital marketing talent. We work in a highly collaborative environment, striving for excellence and continued growth and learning every day.
About The Role
The Digital Marketing Manager manages the overall strategy creation and implementation of digital marketing campaigns. You will drive engagement and conversion across different audience segments, as well as direct channel mix growth. This position will strategize to increase metrics in SEO, pay per click, paid social, email marketing and display advertising. Will be responsible for the performance of all digital marketing campaigns for our unique portfolio of B2B tradeshows.
Responsibilities
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
Benefits
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
Digital Marketing Manager
Do you enjoy crafting digital marketing strategies?
Would you like to lead the planning and optimization of multi-channel campaigns?
About Our Team
Our current team is composed of a Digital Marketing Director, Campaign Manager and a Campaign Specialist. This dynamic team brings together a broad spectrum of digital marketing talent. We work in a highly collaborative environment, striving for excellence and continued growth and learning every day.
About The Role
The Digital Marketing Manager manages the overall strategy creation and implementation of digital marketing campaigns. You will drive engagement and conversion across different audience segments, as well as direct channel mix growth. This position will strategize to increase metrics in SEO, pay per click, paid social, email marketing and display advertising. Will be responsible for the performance of all digital marketing campaigns for our unique portfolio of B2B tradeshows.
Responsibilities
- Developing and executing integrated digital campaign strategies with measurable goals supported by analytics and reporting, including demand-generation and lead-generation campaigns
- Providing a proactive and creative approach to all digital marketing platforms, to achieve measurable goals for awareness, engagement, and conversion.
- Managing SEM and SEO strategies designed to improve brand awareness and conversion rates.
- Planning and executing pay per click campaigns, coordinating the budget, optimization, and reporting of all campaigns.
- Utilizing the full suite of reporting tools, including Google Analytics, ensuring activities are monitored and continuously optimized. Leading with a data-driven approach. understanding industry trends and platform best practices to engage community members, grow brand loyalty, and optimize spend and performance.
- Defining customer journey segmentations and developing roadmaps for targeted segments. Demonstrate excellent analytical ability to evaluate end-to-end customer experience across multiple channels and customer touch points.
- Developing and optimizing all stages of the Lead (MQL, SQL) marketing funnel (TODU, MOFU, BOFU)
- Ensuring performance-oriented reporting with the design of Power BI Dashboards and Spreadsheets
- Have experience with digital marketing campaign management
- Have advanced Microsoft Excel skills, including Pivot Tables and advanced formulas
- Experience with HTML, CSS, and JavaScript
- Be able to work in a dynamic, demanding environment, with multiple and changing priorities while maintaining excellent attention to detail
- Possess excellent organization, time management, and project management skills
We promote a healthy work/life balance across the organization. We offer an appealing working prospect for our people. With numerous wellbeing initiatives, shared parental leave, study assistance and sabbaticals, we will help you meet your immediate responsibilities and your long-term goals.
- Working flexible hours - flexing the times when you work in the day to help you fit everything in and work when you are the most productive
Benefits
We know that your wellbeing and happiness are key to a long and successful career. These are some of the benefits we are delighted to offer:
- Health Benefits: Comprehensive, multi-carrier program for medical, dental and vision benefits
- Retirement Benefits: 401(k) with match and an Employee Share Purchase Plan
- Wellbeing: Wellness platform with incentives, Headspace app subscription, Employee Assistance and Time-off Programs
- Short-and-Long Term Disability, Life and Accidental Death Insurance, Critical Illness, and Hospital Indemnity
- Family Benefits, including bonding and family care leaves, adoption and surrogacy benefits
- Health Savings, Health Care, Dependent Care and Commuter Spending Accounts
- Up to two days of paid leave each to participate in Employee Resource Groups and to volunteer with your charity of choice
RX is in the business of building businesses for individuals, communities and organizations. We elevate the power of face-to-face events by combining data and digital products to create magical experiences and continual connections at over 400 events in 22 countries across 43 industry sectors. We are passionate about making a positive impact on society and we are fully committed to creating an inclusive work environment, a place where people can grow, thrive and make an impact. We embrace diverse talent and opinions to be the best place for our customers to build their business AND the best place for entrepreneurial people to build their careers. RX is part of RELX, a global provider of information-based analytics and decision tools for professional and business customers.
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