Marketing Operations Specialist-Temp

POSITION SUMMARY

Natera is looking for a passionate Marketing Operations Specialist to join the Digital & Growth Marketing team. This person will work with the team helping us scale out the infrastructure for the top of the marketing funnel outreach to find, nurture, and qualify marketing leads and ensure a smooth handover to our sales team, as well as data analysis and research focused on cleaning, optimizing, analyzing and delivering insights from digital and customer data. This person will have the opportunity to have hands-on experience with the daily operations of a growing business and collaborate with professionals in a cross-functional capacity. This role will focus on supporting our marketing efforts within the Digital & Growth Marketing team, our business units & brands, marketing & sales programs to drive engagement, conversion, and revenue as well as leading operations supporting those initiatives.

PRIMARY RESPONSIBILITIES

• Own data hygiene of marketing leads for revenue marketing, including list hygiene, triaging of marketing leads lists and management of a large contact database, including data segmentation, smart lists, and lead uploads Analyze, clean and optimize marketing & sales contacts daily
• Create data standards and documentation that governs the day-to-day management of our SFDC/Eloqua instance ensuring it meets the needs of all regions
• Deploy best-in-class system management and processes that ensure good data hygiene and produces measurable marketing campaigns
• Ensure all of our go-to-market systems and processes operate efficiently and scale according to our company growth plans
• You'll work with Sales, Inside Sales, and BUs to ensure we increase data quality and the ability to derive critical insights to optimize future marketing campaigns
• Implement processes and deliver sales pipeline performance measurement for marketing leads based on business goals
• Deliver regular reports on your findings and suggested actions
• Manage multiple projects in a dynamic fast-paced, high-growth environment
• Assist with other digital marketing projects as needed
• Create and maintain detailed technical and process documentation

QUALIFICATIONS

• Highly preferred, experience in BioTech or Healthcare industry experience
• Bachelor's degree in business, marketing, related field, or equivalent in experience

KNOWLEDGE, SKILLS, AND ABILITIES

• Proficient in Microsoft Office (Excel, Word, and PowerPoint) and Google Suite
• Experience with Salesforce integration, SFDC dashboard, SFDC campaign tracking Operational expertise with marketing or sales systems (e.g. Eloqua, Hubspot, Marketo)
• Ability to work in a fast-paced environment working with multiple teams including sales ops and field marketing
• Strong communication, interpersonal, team building, and support skills
• Demonstrate resourcefulness, motivation, initiative, and leadership
• Organized, dependable, and detail-oriented

Remote USA

OUR OPPORTUNITY

Natera™ is a global leader in cell-free DNA (cfDNA) testing, dedicated to oncology, women's health, and organ health. Our aim is to make personalized genetic testing and diagnostics part of the standard of care to protect health and enable earlier and more targeted interventions that lead to longer, healthier lives.

The Natera team consists of highly dedicated statisticians, geneticists, doctors, laboratory scientists, business professionals, software engineers and many other professionals from world-class institutions, who care deeply for our work and each other. When you join Natera, you'll work hard and grow quickly. Working alongside the elite of the industry, you'll be stretched and challenged, and take pride in being part of a company that is changing the landscape of genetic disease management.

WHAT WE OFFER

Competitive Benefits - Employee benefits include comprehensive medical, dental, vision, life and disability plans for eligible employees and their dependents. Additionally, Natera employees and their immediate families receive free testing in addition to fertility care benefits. Other benefits include pregnancy and baby bonding leave, 401k benefits, commuter benefits and much more. We also offer a generous employee referral program!

For more information, visit www.natera.com.

Natera is proud to be an Equal Opportunity Employer. We are committed to ensuring a diverse and inclusive workplace environment, and welcome people of different backgrounds, experiences, abilities and perspectives. Inclusive collaboration benefits our employees, our community and our patients, and is critical to our mission of changing the management of disease worldwide.

All qualified applicants are encouraged to apply, and will be considered without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, age, veteran status, disability or any other legally protected status. We also consider qualified applicants regardless of criminal histories, consistent with applicable laws.

If you are based in California, we encourage you to read this important information for California residents.

Link: https://www.natera.com/notice-of-data-collection-california-residents/

Please be advised that Natera will reach out to candidates with a @natera.com email domain ONLY. Email communications from all other domain names are not from Natera or its employees and are fraudulent. Natera does not request interviews via text messages and does not ask for personal information until a candidate has engaged with the company and has spoken to a recruiter and the hiring team. Natera takes cyber crimes seriously, and will collaborate with law enforcement authorities to prosecute any related cyber crimes.