Digital Sales Planner, Programmatic Planning

New York, NY Full Time
POSTED ON 5/20/2024

Company Description

NBCUniversal owns and operates over 20 different businesses across 30 countries including a valuable portfolio of news and entertainment television networks, a premier motion picture company, significant television production operations, a leading television stations group, world-renowned theme parks and a premium ad-supported streaming service.

Here you can be your authentic self. As a company uniquely positioned to educate, entertain and empower through our platforms, Comcast NBCUniversal stands for including everyone. We strive to foster a diverse and inclusive culture where our employees feel supported, embraced and heard. We believe that our workforce should represent the communities we live in, so that together, we can continue to create and deliver content that reflects the current and ever-changing face of the world. Click here to learn more about Comcast NBCUniversal’s commitment and how we are making an impact.

Job Description

As a Programmatic Digital Sales Planner you will play a critical role within our fast-paced ad sales team with a focus on driving revenue through a suite of programmatic products, a key component of our sales offerings across NBCU’s streaming portfolio. You will report into to the Manager of Programmatic Strategic Planning, and will manage pre and post-sale campaign execution with clients and ad tech partners while collaborating with key stakeholders across the NBCU organization in order to meet revenue goals.

Advanced knowledge of the digital advertising landscape and ability to operate effectively at the cross-section of traditional and new media are critical to achieving success in this role. 

Responsibilities:

  • Work across internal departments (Sales, Planning, Ad Ops, Account Management, etc.) to develop, implement, and execute programmatic campaigns across NBCU’s streaming portfolio, including Peacock  
  • Collaborate with Programmatic Account Directors to create media plans that achieve client objectives and maximize programmatic advertising revenue via programmatic guaranteed and private marketplace sales channels
  • Manage client relationships in close partnership with sales to deliver superior customer service
  • Ensure all campaigns are executed correctly and partner closely with Programmatic Ad Ops to ensure campaigns launch on-time and deliver in full  
  • Liaise with Programmatic Ad Ops and Account Management teams to proactively monitor deal health and eliminate revenue-at-risk  
  • Proactively communicate campaign highlights and/or red flags to Account Director/Planning Director/Account Manager to enable resolution with client
  • Serve as key internal subject matter expert on NBCU’s programmatic offerings  

Qualifications

  • Prior digital media planning / industry experience
  • Experience at a DSP/SSP/Agency is preferred
  • Demonstrated project management skills
  • Highly organized and strong attention to detail
  • Highly independent, motivated self-starter with ability to thrive in a team-oriented, fast-paced startup environment
  • Ability to collaborate and maintain effective working relationships within a cross-functional matrixed organization
  • Exceptional verbal, written, presentation and communication skills with ability to translate technical concepts for a broad audience
  • Ad Serving software and tracking knowledge a plus

Hybrid: This position has been designated as hybrid, generally contributing from the office a minimum of three days per week.

This position is eligible for company-sponsored benefits, including medical, dental and vision insurance, 401(k), paid leave, tuition reimbursement, and a variety of other discounts and perks. Learn more about the benefits offered by NBCUniversal by visiting the Benefits page of the Careers website.

Salary Range: $62,000-$70,000 Bonus eligible

Additional Information

NBCUniversal's policy is to provide equal employment opportunities to all applicants and employees without regard to race, color, religion, creed, gender, gender identity or expression, age, national origin or ancestry, citizenship, disability, sexual orientation, marital status, pregnancy, veteran status, membership in the uniformed services, genetic information, or any other basis protected by applicable law. NBCUniversal will consider for employment qualified applicants with criminal histories in a manner consistent with relevant legal requirements, including the City of Los Angeles Fair Chance Initiative For Hiring Ordinance, where applicable.

If you are a qualified individual with a disability or a disabled veteran, you have the right to request a reasonable accommodation if you are unable or limited in your ability to use or access nbcunicareers.com as a result of your disability. You can request reasonable accommodations by emailing [email protected].

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