Director, Audience Development

NBCUniversal
New York, NY Full Time
POSTED ON 2/15/2024 CLOSED ON 3/12/2024

What are the responsibilities and job description for the Director, Audience Development position at NBCUniversal?

Job Description

Job Description:

Syndication Studios is seeking a passionate, driven, experienced self-starter who has experience growing revenue and audience to work across multiple digital platforms for Access Hollywood, The Kelly Clarkson Show, The Karamo Brown Show, Steve Wilkos and more. You can adapt to an everchanging digital landscape, evolving algorithms and can strategize revenue and channel growth, improved visibility and audience engagement. You are able to make insightful reports and offer guidance on actionable items across multiple editorial and content teams.

Essential Responsibilities:

  • Identify growth opportunities in content strategy, publishing, and programming in order to increase engagement, reach, and awareness of Syndication Studio’s content, IP, brands, and events.
  • Manage audience development and content strategies for Syndication Studios titles across platforms including but not limited to YouTube, TikTok, Instagram and Facebook.
  • Work with cross-functional teams to develop and execute programming plans.
  • Leverage data analytics and revenue insights to inform and positively impact content decisions during season benchmarks including awards shows, livestreams and major tentpoles across brands. 
  • Monitor and understand Syndication Studios and adjacent. competitors’ audiences to guide development of content strategies and identify growth opportunities.
  • Maintain up-to-date knowledge of emerging platforms, evolving best practices, and upcoming trends to help the teams innovate.
  • Collaborate with editorial leads across linear and broadcast to offer insights and opportunities for growth across platforms.
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