DIGITAL MEDIA STRATEGIST

ORGANIZATION PROFILE

About Nelson Schmidt Inc.

We Deliver Customers.® Nelson Schmidt Inc. is an independent full-service marketing agency located in downtown Milwaukee, Wisconsin. As one of the Top 200 Marketing Agencies of 2020 according to Chief Marketer, Nelson Schmidt serves U.S. and international clients within select considered purchase industries. Nelson Schmidt is a member of MAGNET, the Marketing & Advertising Global Network, ANA and PRSA. For more information visit www.NelsonSchmidt.com.

Job Overview

Exciting opportunity for an experienced candidate to demonstrate strong Digital Media and PPC skills in a fast-paced agency environment!

Job Description

Nelson Schmidt is currently seeking an energetic, motivated individual to join its Milwaukee office. The Digital Media Strategist will use analytics to create, manage and provide regular reporting on all accounts, in collaboration with the media department and account teams.

Responsibilities

• Research, develop and present sophisticated media plans and buys consisting of multiple online channels (Display, Online Video, Search, Social, Mobile, PPC) integrating tactics with overall objectives and strategies.
• Establish KPIs and other success metrics to effectively perform analysis of digital media campaigns.
• Promote team building and share digital best practices/learnings with other planning team members to improve their digital fluency.
• Collaboratively work to develop and/or analyze cross-platform media opportunities that include digital media elements.
• Keep informed of relevant issues affecting the advertising industry as well as the clients’ specific industries.
• Meet with department peers to discuss innovation and best practices to ensure coverage, cross-training and seamless efforts.
• Provide executive summaries, analysis and recommendations for dashboard reporting and present findings to clients and AEs.
• Manage client deliverables for creative, tracking and payment.
  
  

Qualifications

Desired Skills and Experience

Minimum 2-4 years of relevant media experience with at least 2-3 years digital advertising experience; prior agency experience preferred.

• Deep understanding of digital media, Google Adwords and Google Analytics.
• Experience with various reporting tools and systems (3rd party ad servers, digital research, DSP platforms, reporting dashboards.)
• Strong quantitative and analytical skills.
• Ability to foster productive relationships with internal and external business partners.
• Strong team player with excellent interpersonal and communication skills.
• Detailed knowledge of the trends and technologies influencing the online advertising industry.
• Excellent attention to detail; exceptional technical and problem-solving skills; strategic mindset.
• Strong project management skills.
• Solid understanding of Excel, Word and PowerPoint.
• Undergraduate degree required.
  
  

Compensation & Benefits

Excellent salary and benefits including health, dental, life and disability insurance, 401(K) plans, paid vacation including Christmas to New Year’s off. Free downtown parking. Free coffee and food at our agency-owned café. Flexible combination of in-office/remote work schedule.