Marketing specialist

Foods people love. Brands people trust. And a career that nourishes your future like no other.

If you're driven by the passion to do something meaningful that changes lives, Nestle is the place for you. Nestle USA is one of seven operating companies that make up Nestle's presence in the United States.

We're in 97% of American homes, and as the leading food and beverage company, our goals are to continue to deliver quality food and beverage products, strengthen our local communities, and reduce our environmental and climate impact.

We're determined to challenge the status quo and be better tomorrow than we are today. As individuals and teams, we embrace our entrepreneurial culture and have created a workplace where collaboration is essential, courage is rewarded, speed is expected, and agility is the norm to delight our consumers every single day.

Here, you will find limitless opportunities to learn and advance your career and feel empowered to succeed in the workplace and beyond.

Because our focus is not only on nourishing our customers, but also about enriching you.

This position is not eligible for Visa Sponsorship.

Nestle USA's Global Culinary Kitchen division brings together a portfolio of the nation's most iconic baking brands - Nestle Toll House, Carnation Milk, La Lechera, and Libby's Pumpkin.

This winning product portfolio has a rich history of delighting bakers across the nation, making meaningful connections a little bit warmer and more memorable, and giving consumers the best possible experience.

As part of Nestle's mission to enhance the quality of consumers' lives, we're poised for strong sustained growth and are excited to offer career opportunities that will drive transformational growth and go-to-market strategies!

The Global Culinary Kitchen division is eager to welcome a critical role, Shopper Marketing Specialist onto the marketing team.

This role will execute and optimize in-store marketing programs (retail merchandising displays and point of sale communications) to drive brand growth and awareness and delight consumers.

You will bring high-impact programs to life, lead cross functional teams and unlock new opportunities. This role is a critical driver of division success and transformation.

The Shopper Marketing Specialist should consistently demonstrate a passion for finding consumer and customer solutions, fostering a collaborative, team-oriented work environment, and staying agile in an environment of constant change.

Summary of Key Responsibilities :

Responsibilities and essential job functions include but are not limited to the following :

• Execute shopper marketing strategies that drive sales and increase brand awareness
• Lead cross functional team through planning, project management, commercialization of displays and point of sale marketing programs, and analysis of program effectiveness
• Manage budgets for shopper marketing initiatives
• Lead relationships with strategic vendor partner(s) that design, create, build, and deploy shopper marketing programs
• Establish best practices and develop innovative strategies to make program executions seamless
• Monitor and optimize business performance against shipment, consumption, financial, and waste targets
• Monitor and analyze the effectiveness of shopper marketing campaigns and make improvement recommendations
• Proactively identify and propose innovative solutions to resolve challenges that impact project schedule, cost or execution
• Liaise daily with customer development and sales partners to deeply understand customer forecasts, retail risk and opportunities, and manage timelines toward forecast lock dates
• Collaborate regularly with supply chain to ensure efficient and effective production plans as it relates to shopper marketing programs and own waste mitigation management
• Conduct research and analysis with consumer analytics teams to gain insights into consumer behavior and preferences
• Stay up to date with industry trends and best practices in shopper marketing
• Prepare presentation materials and deliver compelling presentations to partners / leadership
• Some travel to provide on-site design support, become familiar with display build details, and evaluate end result

Key Competencies :

• Highly detail oriented to ensure seamless impactful execution of all programs
• Strong understanding of consumer behavior and preferences
• Initiative (must demonstrate ability to provide value added analytical work based on own understanding of business needs / impactors vs just providing what is asked for)
• Integrity (provides objective point of view and ensures accuracy in details of their work / analysis)
• Communication (demonstrates confidence; able to make clear and concise presentations / recommendations to all levels of organization)
• Business Acumen (ability to understand overall business strategy and drivers; perform analytics to address business questions vs needing to be told step by step process)
• Excel and PowerPoint skill

Basic Qualifications

• Bachelor's degree required
• 3-5 years of experience working with Customers, Sales, and HQ teams
• 2-4 years project management experience in a cross-functional environment
• 2-4 years forecasting experience
• Experience in technical packaging or display design a plus
• Experience in a seasonal business a plus
• Highly effective project management skills
• Strong written and verbal skills
• Critical attention to detail
• Proactive and solution oriented
• Proficient in Microsoft Suite

Required Knowledge, Skills and Abilities

• Must be able to work in a highly matrixed environment
• Strong interpersonal skills
• Ability to communicate clearly and concisely, both orally and in writing
• Ability to work both independently and as part of a team
• Strong organizational and problem solving abilities
• Functions effectively with ambiguity
• Ability to balance multiple priorities and meet deadlines

Requisition ID : 309184

It is our business imperative to remain a very inclusive workplace.

To our veterans and separated service members, you're at the forefront of our minds as we recruit top talent to join Nestle.

The skills you've gained while serving our country, such as flexibility, agility, and leadership, are much like the skills that will make you successful in this role.

In addition, with our commitment to an inclusive work environment, we recognize the exceptional engagement and innovation displayed by individuals with disabilities.

Nestle seeks such skilled and qualified individuals to share our mission where you'll join a cohort of others who have chosen to call Nestle home.

The Nestle Companies are an equal employment opportunity and affirmative action employer seeking diversity in qualified applicants for employment.

All applicants will receive consideration for employment without regard to race, ethnicity, color, gender, gender identity, age, religion, national origin, ancestry, disability, perceived disability, medical condition, genetic information, veteran status, sexual orientation, or any other protected status, as defined by applicable law.

Prior to the next step in the recruiting process, we welcome you to inform us confidentially if you may require any special accommodations in order to participate fully in our recruitment experience.

Contact us at accommodations@nestle.com or please dial 711 and provide this number to the operator : 1-800-321-6467.

This position is not eligible for Visa Sponsorship.

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Last updated : 2024-07-11