What are the responsibilities and job description for the Marketing Coordinator position at New Story Schools?
New Story Management provides an array of professional administrative services to the education-focused companies within the New Story family of companies. We allow the companies we serve to do what they do best: provide quality educational and clinical services, while we focus on the professional, operational, and management services.
Do you have a passion for education and being a part of a mission-driven organization? Do you want to join a fast-growing company with excellent benefits, such as 100% company-sponsored employee medical coverage, tuition reimbursement, generous paid time off, and so much more?
New Story Management is searching for a Marketing Coordinator. The Marketing Coordinator serves as the go-to, on-the-ground marketing support for their assigned state and/or region. As a part of the Corporate Marketing and Communications team, the Marketing Coordinator is responsible staying informed about local market insights and industry opportunities, trends, events, and the competitive landscape, and well as implementing local marketing strategy and providing support for local leadership, regional staff, and business development teams.
Must be located in Pennsylvania and willing to travel 25 - 30% of their time to schools and clinics in the state or region.
PRIMARY JOB RESPONSIBILITIES
Serve as locations-based marketing lead in the region.
Do you have a passion for education and being a part of a mission-driven organization? Do you want to join a fast-growing company with excellent benefits, such as 100% company-sponsored employee medical coverage, tuition reimbursement, generous paid time off, and so much more?
New Story Management is searching for a Marketing Coordinator. The Marketing Coordinator serves as the go-to, on-the-ground marketing support for their assigned state and/or region. As a part of the Corporate Marketing and Communications team, the Marketing Coordinator is responsible staying informed about local market insights and industry opportunities, trends, events, and the competitive landscape, and well as implementing local marketing strategy and providing support for local leadership, regional staff, and business development teams.
Must be located in Pennsylvania and willing to travel 25 - 30% of their time to schools and clinics in the state or region.
PRIMARY JOB RESPONSIBILITIES
Serve as locations-based marketing lead in the region.
- Create, maintain, and execute a local market editorial calendar highlighting schools' and clinics' services offerings, data/results, and other defined areas for use across digital channels, including blogs, social media, and the website.
- Identify, develop recommendations, and staff local events specific to networking, community relations, and business generation opportunities (e.g., resource fairs, autism walks, chamber of commerce events, etc.).
- Contribute to the creation of event-based marketing plans in support of new school openings, acquisitions, and ad hoc activities, including state and national conferences, open houses, etc.; manage quarterly calendar of all field marketing events.
- Serve as the lead and point person responsible for consolidating event workstreams into a holistic event marketing plan.
- Order collateral and promotional items specific to local events and activities (owned by marketing).
- Attend staff-designated, school-driven events, such as celebrations, proms, graduations, to take photos and develop editorial content.
- Report on the effectiveness of all efforts, including cost analysis and monthly ROI, and as needed.
- Manage the company's ambassador program. Attend events when Ambassadors are unavailable.
- Develop and maintain database of contacts for media outlets, community groups, professional/ associations. Details include reporter contacts in support of public relations activities and advertising and promotional rate cards and/or calendars/special issues (traditional and digital).
- Contribute to the development of marketing and communication materials, own reviews processes.
- Maintain marketing media library and associated release information.
- Support ad hoc special projects and/or assignments as directed.
- Understanding of marketing and communications best practices, standards, and vehicles (digital).
- Professionalism and experience working with senior leadership is essential, as the role interacts with many members of the Executive team on a regular basis.
- Proven writing capabilities in a variety of formats, social media, newsletters, and other short formats.
- Editing and proofreading skills, along with extraordinary attention to detail while delivering against deadlines.
- Must be an independent thinker, with the ability to clearly express ideas.
- Ability to work in a fast-paced, deadline-driven environment.
- Strong collaborator, with the ability to clearly express ideas and the confidence to work with colleagues at all levels.
- An outcome-oriented "doer" who enjoys rolling up your sleeves and doing what needs to get done to support the business.
- Proven experience in event planning, management, and execution, including vendor management and budgets.
- A bachelor's degree in communications and/or marketing, plus 3-5 minimum years with direct experience leading public relations, marketing and/or corporate communications within a mid-to-large size company (public or private), non-profit and/or professional association; experience within education, healthcare, or government relations is a plus.
- Ability to travel up to 25-30% via plane, train and/or drive (with own vehicle).
- Proven knowledge and experience developing and executing plans specific to digital and social media tools (websites, metrics, Twitter, Facebook).
- Proven writing capabilities in a variety of formats, including news releases, FAQs and other collateral materials, plan, and PowerPoint presentations.
Marketing Coordinator
Down Money Media -
Philadelphia, PA
Marketing Coordinator
The Campbell's Company -
Camden, NJ
Marketing Coordinator
Watchdog -
Philadelphia, PA
