Senior Manager Divisional Marketing

Overview

At New York Blood Center Enterprises (NYBCe), one of the most comprehensive blood centers in the world, our focus is on cultivating excellence by merging cutting-edge innovation with diligent customer service, groundbreaking research, and comprehensive program and service development. Join us as we work towards meeting and exceeding the growing needs of our diverse communities, further our lifesaving strategic goals in a rapidly changing environment, and expand our impact on the local, national, and global communities we serve.

Responsibilities

The Senior Manager is an enterprise-level role that leads a team of marketing managers and other staff embedded with NYBCe’s Blood Operations divisions. The main role of the Senior Manager is to operationalize the strategies and tactics of the enterprise Donor Engagement department at the local level. To achieve this goal, the Senior Manager will collaborate closely with the Donor Engagement leadership in defining the objectives and timelines for the local teams, and then plan and execute marketing strategies and tactics that support achievement of product and service goals for each and all divisions.

Plan and drive execution of marketing strategies and tactics at divisional level.

Support the Donor Experience team in monitoring the donor experience, and in making recommendations for improvements to the Donor Experience.

Engage direct reports in observing donor experiences to support opportunities for improvement in our service, with a goal of delighting our donors.

Collaborates with Marketing leadership on national and local campaigns, tactics, and tools for building donor frequency, growing the donor base and other strategic priorities.

Evaluates campaigns and markets to recommend adjustments to meet changing market and competitive conditions.

Optimize media relationships and purchases to achieve strategic priorities. Reviews partnership agreements and media plans.

Provides materials to operational and support departments that align with Donor Engagement and divisional programs to ensure participation in marketing initiatives.

Collaborates on communication strategy to build a growing and sustainable donor base.

Evaluates advertising and promotion programs for effectiveness and compatibility with donor communication efforts. Promotion programs include social and traditional media, direct mail, telemarketing, media advertising, brochures, exhibits, web / online, and special events.

Qualifications

Education:Bachelor’s degree in Marketing, Communications, or Public Relations

Related Experience7 years related work experience in Marketing, Communications, or Marketing Operations.5 years team management experience

Preferred Qualifications:

Education: Master’s degree in Marketing, Communications, or Public Relation

Experience: 10 years of experience in health care marketing with consumer marketing experience.

License/Certification 

Valid driver’s license. required

Travel:

Up to 25%

Knowledge:

• Proven track record in planning, prioritizing, and organizing work to maximize team performance.
• Basic working knowledge of Microsoft Office and Outlook.
• Computer desktop applications and computer software systems.

Skills:

• Highly organized and self-motivate.
• Excellent interpersonal skills and the ability to create and maintain collaborative work relationships at all levels within and outside the organization.
• Excellent written and oral communication skills.
• Attention to detail and organizational skills.
• Demonstrate strong organizational and management skills to manage and prioritize assignments.
• Resourceful and able to problem solve and identify multiple solutions, especially under narrow parameters, tight timelines, or budget constraints.
• Excellent written and oral presentation skills.

Abilites:

• Strong data management, organizational and analytical skills.
• Manage multiple projects simultaneously, meet deadlines, and respond to urgent requests.
• Resolve problems and customer concerns.
• Maintain composure under pressure.
• Work in a team environment or independently.
• Use logic and reasoning to identify and analyze alternative solutions, conclusions or approaches to problems within established policies and procedures.

For applicants who will perform this position in New York City or Westchester County, the proposed annual salary is $ 133,000.00/year to $150,000.00/year.  For applicants who will perform this position outside of New York City or Westchester County, salary will reflect local market rates and be commensurate with the applicant’s skills, job-related knowledge, and experience.