What are the responsibilities and job description for the Director of Marketing position at Next Gen HQ?
We’re Hiring @ Next Gen HQ!
Director of Marketing | New York City / Remote | Full-time
About Next Gen HQ:
We’re on a mission to revolutionize how we build new skills. We’re using AI-generated content to design personalized learning journeys that make skill-building more engaging and effective.
Our mobile-first platform offers a personalized, TikTok-like experience — that’s actually productive. With quick, bite-sized lessons featuring experts like Ray Dalio, students and young professionals develop real-world skills and have fun doing so, guilt free.
By personalizing how we learn, we’ll help all people -- regardless of background, economic circumstances, and existing proficiencies -- reach their potential and succeed at both work and in life.
Working at Next Gen HQ might be for you if:
- You are a self-starter and will always go the extra mile
- You are entrepreneurial in nature, capable of ideating and leading a solution
- You are a great communicator
- You exhibit strong project management skills
- You have a desire to improve
- Nothing gives you a greater sense of accomplishment than helping others succeed
Next Gen HQ is probably not for you if:
- You are looking for a role with the same straight-forward tasks each day
- You struggle with an answer to the question, "What do you think?"
Today, we’re searching for a Director of Marketing.
About the Director of Marketing role:
The Director of Marketing will work across several initiatives with the overarching goal of increasing target audience awareness, engagement, and retention on Next Gen HQ‘s platform.
The Director of Marketing will be responsible for defining and managing Marketing Strategies and Channels, owning the Go-To-Market Strategy, and playing a key role in company-wide projects.
Desired Qualifications
- Experience with product marketing, ideally while working in a fast-paced, high-feedback environment
- Responsible for Marketing KPIs (bonus: led Marketing Projects at a scaling startup)
- Proven track record of delivering product growth via multiple digital marketing channels
- Creates and implements strategic marketing roadmaps to drive user acquisition and engagement
- Manages new conversion tactics across paid, organic, owned, and emerging platforms, driving tactical execution
- Crafts innovative and competitive product positionings respective to the individual channel positioning
- Owns the Go-To-Market (GTM) project plan for each GTM innovation phase: verify, incubate, and launch
- Develops deep customer insights using the customer development model for customer discovery, customer validation, customer creation, and customer building
- Applies learnings through discovery framework to market development, market segmentation, market refinement, and competitive intelligence analysis
- Coordinates the delivery of all creative assets for Marketing Channels
- Analyzes data by pulling social performance insights
- Finds simple ways to communicate complex ideas
- Embodies a detail-oriented mindset
- Understands sales processes and distribution channels supporting products in the market