Account Based Marketing Manager - US

Company Description

Hi, we’re Nexthink. We’re not just the leader in the digital employee experience category, we invented the category. Our solutions combine real-time analytics, automation and employee feedback across all endpoints to help IT teams delight people at work. Our cloud-native platform pinpoints issues and solutions, automates response, and helps companies continuously improve their employees’ experience, making them more productive, efficient, and happy at work. We have millions of endpoints deployed, we’ve surpassed $100M in ARR, and we’ve recently secured $180M in Series D financing for a company valuation of $1.1B, but we’re just getting started. 

Job Description

The ABX Manager, North America, is responsible for planning, executing and measuring a range of multi-touch marketing programs for named accounts in North America. Key activities include account intelligence gathering, goal setting, demand creation and reputation support. The role requires deep subject matter expertise in the tools and processes used to enable delivery at scale.

Key Responsibilities:

• Understand and analyze the account portfolio, including how to prioritize and group accounts according to opportunity, buyer need, persona, industry, buying cycle stage and propensity to buy
• Oversee offer creation and determine the optimal tactic mix for ABX accounts
• Work with functions in sales and marketing to define and establish workflows (e.g., campaign personalization and execution, lead hand-offs)
• Align with field marketing in region to execute programs, gather feedback, and report outcomes.
• Partner with operations to provide data and ongoing insight into named accounts from internal and external sources to drive relevance and timely execution
• Execute marketing programs on behalf of sales, and show reps how to execute program elements on their own
• Partner with content teams to provide campaign customization according to analysis of buyer need
• Work with digital teams to conduct A/B testing of messaging to improve response and conversion rates
• Determine which marketing campaigns and assets to leverage for ABX-account engagement planning
• Evaluate, select and manage outside vendors (e.g., technology partners, data providers, agencies) that may contribute to named-account marketing
• Manage and adhere to budget allocation
• Partner with marketing operations to establish, forecast and report against key success metrics

Organizational Interlocks

• Sales and marketing leadership
• Sales operations
• Sales reps (e.g., Regional Directors, Account Executives, and BDRs)
• Marketing: Demand Gen, Product Marketing, Communications, Digital Marketing, Channel Marketing, Marketing Ops, and Field Marketing

Qualifications

• Bachelor’s degree or equivalent professional
• Proven success driving marketing activities for high-growth B2B Cloud/SaaS software companies.
• Experience with creation, execution and measurement/optimization of marketing campaigns for new business generation and pipeline acceleration.
• Excellent marketing project management skills to allow for timely planning, execution and reporting.
• Previous sales experience is preferred but not required.

Additional Information

We are 800 employees strong in 21 countries across 8 different time zones speaking 60 languages. We are positive, we get things done, we keep growing, and we are one team, we are Nexthink. We believe actions are stronger than words when it comes to diversity, inclusion, and equity in the workplace. Nexthinkers are multinational and multilingual, and come from all walks of life. We are committed to hiring a genuinely representative workforce that can create solutions and foster innovation for the modern digital employee experience.