Associate Director - Marketing Graduate Programs

About the Opportunity The Associate Director of Marketing is responsible for developing strategies that drive the enrollment and reputation goals for a portfolio of Northeastern University D'Amore-McKim School of Business graduate programs in collaboration with the marketing director. Through a cross-channel, user-centric set of strategies, the Associate Director elevates the visibility of D'Amore-McKim with future students and corporate partners at national levels. This role executes highly targeted marketing strategies to drive interest, applications, and enrollment to meet net revenue targets. The Associate Director uses data and market research to inform wide-ranging marketing and recruitment strategies, positioning, and new program roll-out campaigns aligned with Northeastern University's brand identity and values and further the strategic mission of the business school. This person manages the Digital Marketing and Engagement Manager and oversees digital marketing efforts for graduate programs, including website, landing pages, forms, data analytics, and end-to-end digital campaign support. This person collaborates closely with the marketing director, the communications team, Northeastern brand marketing, EDGE, enrollment management services, and faculty. Key responsibilities: Marketing plan development and management Fill the enrollment funnel with marketing-qualified leads Curate a robust and intuitive digital presence for graduate programs and services Marketing analytics and key performance indicator evaluation Qualifications: Bachelor's degree in marketing, communications, or related field with superior written and oral skills. A minimum of 6 years of experience in digital marketing required. Fluency in strategy-based marketing and communications, creative delivery, and digital marketing technology is essential. Demonstrated success in acquisition marketing/lead generation content development/campaigns with related digital marketing technology experience. A sophisticated understanding of contemporary content marketing analytics and experience working with marketing leadership to assess marketing ROI and optimize programs accordingly. Flexible, creative thinker open to new ideas and changing priorities within a fast-paced organization. Willingness to continually enhance communication and drive innovation by adapting and evolving content and delivery mechanisms for specific audiences and marketing endeavors. Outstanding interpersonal and professional communication skills, including writing and editorial. Able to communicate with a wide range of stakeholders, colleagues, and peers. Curious, self-motivated, and collaborative. Fluency with a marketing automation tool (Slate) preferred. Additional Information Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law. To learn more about Northeastern University’s commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity. Position Type Marketing and Communications Additional Information Northeastern University considers factors such as candidate work experience, education and skills when extending an offer. Northeastern has a comprehensive benefits package for benefit eligible employees. This includes medical, vision, dental, paid time off, tuition assistance, wellness & life, retirement- as well as commuting & transportation. Visit https://hr.northeastern.edu/benefits/ for more information. Northeastern University is an equal opportunity employer, seeking to recruit and support a broadly diverse community of faculty and staff. Northeastern values and celebrates diversity in all its forms and strives to foster an inclusive culture built on respect that affirms inter-group relations and builds cohesion. All qualified applicants are encouraged to apply and will receive consideration for employment without regard to race, religion, color, national origin, age, sex, sexual orientation, disability status, or any other characteristic protected by applicable law. To learn more about Northeastern University’s commitment and support of diversity and inclusion, please see www.northeastern.edu/diversity. Founded in 1898, Northeastern is a global research university and the recognized leader in experiential lifelong learning. Our approach of integrating real-world experience with education, research, and innovation empowers our students, faculty, alumni, and partners to create worldwide impact.    Our global university system provides our community and academic, government, and industry partners with unique opportunities to think locally and act globally. The system—which includes 14 campuses across the U.S., U.K., and Canada, 300,000-plus alumni, and 3,000 partners worldwide—serves as a platform for scaling ideas, talent, and solutions. The university’s residential campuses for undergraduate and graduate degrees are located in Boston, London, and Oakland, California. Our research and graduate campuses are in the Massachusetts communities of Burlington and Nahant; Arlington, Virginia; Charlotte, North Carolina; Miami; Portland, Maine; Seattle; Silicon Valley, California; Toronto; and Vancouver. Northeastern’s personalized, experiential undergraduate and graduate programs lead to degrees through the doctorate in 10 colleges and schools across our campuses. Learning emphasizes the intersection of data, technology, and human literacies, uniquely preparing graduates for careers of the future and lives of fulfillment and accomplishment. Our research enterprise, with an R1 Carnegie classification, is solutions oriented and spans the world. Our faculty scholars and students work in teams that cross not just disciplines, but also sectors—aligned around solving today’s highly interconnected global challenges and focused on transformative impact for humankind.