Marketing Specialist

Job Title: Marketing Specialist

Reports To: Corporate Director, Marketing & Digital Strategy

Northpoint Recovery Holdings, LLC, established in 2009, is a growing, behavioral healthcare treatment platform treating adults with substance use disorder and co-occurring conditions under the Northpoint Recovery brand and adolescents with mental healthcare conditions under the Imagine by Northpoint brand. The Company serves patients with commercial health insurance and is an in-network model. Northpoint has grown from two facilities to fifteen today entirely on a de novo basis with plans to expand rapidly in both existing and new markets. Organizational values include humility, heart, inspiration and conviction. Our commitment to excellence means doing good for others and engaging in innovative empirical based treatment. In short, our mission is to help people get their lives back and show them respect and empathy in the process.

POSITION SUMMARY: As a key member of the Northpoint team, the Marketing Specialist will support the Corporate Director, Marketing & Digital Strategy in areas of campaign planning and execution, content development, social media management, campaign analysis and reporting, and vendor management. This is a technical position that requires deep knowledge of various ad platforms including Facebook Ads, Google Display Network/AdWords, and related supporting software. The position also requires experience with various aspects of search engine optimization (SEO) and search engine marketing across platforms including Google, Bing, and Yahoo. The chosen candidate will be responsible for using data-driven methods to test and optimize our campaigns across platforms. Knowledge of data and reporting is required to communicate the results to ensure our online marketing efforts have the highest possible return on investment (ROI).

ESSENTIAL RESPONSIBILITIES AND DUTIES INCLUDE BUT ARE NOT LIMITED TO THE FOLLOWING:

• Develop relevant content topics to reach Northpoint’s target audience
• Create, curate, and manage all published content (images, video, written and audio/podcast)
• Oversee design (i.e.: Social media graphics for Facebook cover, profile pic, thumbnails, ads, landing pages, Twitter profile, etc.)
• Work with the Corporate Director, Marketing & Digital Strategy to design, create, and manage promotions and social ad campaigns, while ensuring integration with Northpoint’s overall marketing campaign, plan, and channels
• Monitor online reviews and respond to each review timely and with care
• Analyze key metrics and recommend adjustments to the marketing strategy as needed
• Track and collect data to show efficacy of marketing efforts and ROI
• Become an advocate for Northpoint in social media spaces, engage in dialogue and answer questions where appropriate
• Drive strategies that are proven by testing and metrics
• Monitor trends in social media tools, applications, channels, design, and strategy
• Analyze campaigns and translate anecdotal or qualitative data into recommendations and plans for revising social media, content marketing and social advertising campaigns
• Monitor effective benchmarks (Best Practices) for measuring the impact of social media campaigns. Analyze, review, and report on effectiveness of campaigns to maximize results
• Work closely with our digital vendors to design consistently branded print collateral & promotional materials (brochures, business cards, letterhead, folders, flyers, branded swag) to support our multiple brands
• Develop and expand community and outreach efforts; partner with Outreach department to provide branded materials in alignment with these community efforts
• Partner with HR to create employment branding strategy, engaging job posts, employer specific social media channels, deployable content for hiring managers, and new hire materials
• Work with local and national broadcasting and media outlets to promote Northpoint’s mission and growth strategy
• Write, edit, and disseminate a variety of Northpoint communications, including both internal and external facing communications and content, suitable for multiple different print and web platforms
• Support and promote Northpoint’s philosophy and Company mission
• Maintain confidentiality in accordance with established policies and procedures and standards of care
• Adhere to all Company policies and procedures
• Perform other job-related duties as assigned

QUALIFICATIONS/REQUIREMENTS FOR POSITION:

• Bachelor’s Degree in Marketing, Digital Media or other relevant field, or commensurate experience required
• Minimum of two (2) years’ of experience in Marketing, preferrable in a healthcare or similar setting
• Experience with data analysis and reporting tools
• Knowledge of SEO, PPC, lead generation and digital marketing concepts
• Proficiency utilizing analytics tools (Google Analytics, Facebook Business Manager, Google Ads etc.)
• Proficient in Microsoft Office Suite
• Meticulous attention to detail and high level of accuracy
• Excellent communication skills, both written and verbal
• Experience with a growing company with multiple entities and geographic locations preferred
• Must be willing to embrace the mission and actively support the unique culture and core values of Northpoint, and our work
• Strong organizational and interpersonal skills
• Demonstrated ability to develop both internal and external long-term business relationships
• Proven skills in working independently on several projects and presentations simultaneously

PREFERRED KNOWLEDGE AND SKILLS:

• Google Ads certification
• Creative and documented immersion in social media
• Experience sourcing and managing content development and publishing
• Ability to work independently and within a dynamic team environment
• Maintain professional and technical knowledge
• Comfortable analyzing information and dealing with complexity
• Excellent communication skills; ability to communicate clearly and concisely, verbally and in writing
• Social ease and a demonstrated ability to build relationships with a variety of different people and personality types
• Excellent time management skills, adherence to company policies, programs, and work rules
• Ability to perform several tasks concurrently with ease and professionalism
• Ability to effectively prioritize and organize workload in a fast-paced environment
• Proficiency with Microsoft Office Suite and DOMO preferred
• Ability to jump from the creative side of marketing to the analytical side with ease
• Is a team player with the confidence to take the lead and guide other employees when necessary (i.e.: content development, creation and editing of content, and online reputation management)
• Graphic design experience would dazzle us
• Possess a high sense of urgency, good judgment, and excellent critical thinking skills
• Enthusiasm, passion for working with people, and an internal drive to accomplish goals and deliverables
• High degree of professionalism, personal integrity, with a commitment to achieve personal and team success
• Excellent follow up skills and attention to detail and accuracy

REQUIRED CERTIFICATES/LICENSES/REGISTRATIONS:

• Must be at least twenty-one (21) years of age
• Must have a valid driver’s license and safe driving record

SUPERVISORY RESPONSIBILITIES:

• None

PHYSICAL DEMANDS:

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• Job performed at a desk in front of a computer
• Requires heavy use of mouse and keyboard
• Indoor office environment
• Though this position is not permanently located in a treatment facility setting, exposure to emotionally impaired patients is possible, and may be frequent. Stress ranges from low to high, depending on the situation
• Ability to work out of a home office. This will include maintaining an inventory and storage of literature and merchandise

CONDITIONS OF EMPLOYMENT:

• Completion of a tuberculin screening during first week of employment
• Completion of a pre-employment drug screening, post-accident and upon reasonable suspicion of use
• Completion of orientation and required paperwork prior to reporting to work
• Demonstrated computer literacy
• Attendance at all mandatory staff development and training
• Completion of background and professional reference checks
• Completion of a Motor Vehicle Record check

Job Type: Full-Time

Compensation:

• $28-$38 an hour

Full-Time Benefits Include:

• 100% Employer Paid Medical premium for employee level coverage – spouse and dependent premiums are subsidized at 50%
• 100% Employer Paid Basic Life Insurance equal to 1x annual salary, up to $100,000
• 100% Employer Paid Employee Assistance Program
• Voluntary Dental, Vision, Short-Term Disability, and Supplemental Life & AD&D Insurance
• Pre-tax Savings Accounts for all IRS-allowable medical and dependent care expenses
• Generous Paid Time Off plan and 10 paid holidays annually
• Employee Referral Bonuses
• 401K Retirement Plan & Employer Match
• Free counseling services and resources for emotional, physical and financial wellbeing
• Consumer discounts through LifeMart
• Free parking!

Ability to Commute/Relocate:

• Meridian, Idaho; reliably commute or plan to relocate before starting work (Required)

This job description is not intended, and should not be construed, to be exhaustive lists of all responsibilities, skills, efforts or working conditions associated with this job. It is meant to be an accurate reflection of the principal job elements essential for making fair pay decisions about jobs.

Employees with potential access to protected health information must comply with all procedures and guidelines governed by HIPAA.

Northpoint is an Equal Opportunity Employer. Northpoint is an at-will employer. Employment may be terminated at any time by employee, or employer with or without notice.