What are the responsibilities and job description for the Media Strategist position at Northview Church?
Purpose Of The Job
The Media Strategist will take ownership of all media channels and lead the planning, development, and execution of our digital advertising initiatives. This position will leverage digital platforms to engage our community and promote our mission and brand.
Essential Duties
This position provides oversight to the social media coordinator and photographer. This role also works with volunteers and must understand that volunteers are critical to the communications ministry. The employee must have a heart to recruit, train, equip, and support volunteers in fulfilling their roles. This role will provide consistent coaching and development to all direct reports to help them reach their potential and ensure they are personally pastored.
This job description attempts to list all normal job activities. Additional duties and responsibilities may be required by the employee not listed in this description.
Minimum Qualifications
Bachelor’s Degree in a related field and 4-6 years of related experience in media planning within the marketing realm; or equivalent combination of education and experience. The ideal candidate will have experience in Asana, Rock, and Adobe Platforms.
The Media Strategist will take ownership of all media channels and lead the planning, development, and execution of our digital advertising initiatives. This position will leverage digital platforms to engage our community and promote our mission and brand.
Essential Duties
- Develop and implement comprehensive media plans tailored to support our church's objectives and initiatives, ensuring alignment with our target audience and values.
- Lead project management efforts for all digital platforms, overseeing timelines, budgets, and deliverables to ensure projects are executed smoothly and efficiently.
- Continually manage, implement, and champion best practices of our SEO strategy.
- Supervise and manage a team of creative specialists, including the social media coordinator and photographer.
- Manage the implementation of weekend content, including sermon clips, quote graphics, worship clips, recap videos, etc.
- Manage content updates for the Northview App.
- Manage and own the strategy for Northview Church Online.
- Provide copywriting for all church emails and miscellaneous projects as needed.
- Coordinate with internal teams to create compelling content and assets that resonate with our audience and effectively communicate our message.
- Cultivate relationships with media partners and vendors to drive campaign performance and secure optimal placements.
- Monitor campaign performance and analytics, utilizing data-driven insights to evaluate effectiveness and make strategic recommendations for improvement.
- Stay informed of industry trends and emerging technologies to enhance our media strategies and offerings continually.
- Help edit and oversee all content for projects that require original printed materials for discipleship and informative purposes.
- Respond to email and voicemail within 24 hours.
- Perform related duties as assigned by supervisor.
This position provides oversight to the social media coordinator and photographer. This role also works with volunteers and must understand that volunteers are critical to the communications ministry. The employee must have a heart to recruit, train, equip, and support volunteers in fulfilling their roles. This role will provide consistent coaching and development to all direct reports to help them reach their potential and ensure they are personally pastored.
This job description attempts to list all normal job activities. Additional duties and responsibilities may be required by the employee not listed in this description.
Minimum Qualifications
Bachelor’s Degree in a related field and 4-6 years of related experience in media planning within the marketing realm; or equivalent combination of education and experience. The ideal candidate will have experience in Asana, Rock, and Adobe Platforms.
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