Sr. Manager, CRO

TITLE  Sr. Manager, CRO  
DEPARTMENT Data, Analytics & Insights  
DIVISION NP Digital  
LOCATION Remote – US   

ABOUT OUR COMPANY   

NP Digital is a Global Award-Winning Performance Marketing Agency. In 2022 NPD was named Adweek’s #1 fastest-growing large international agency with over 500 employees. For a second consecutive year, we landed in the top 10% of Inc. 5000’s fastest-growing private companies. All while maintaining employee satisfaction, which earned us an Inc. Best Workplaces 2022 award.    

NP Digital combines proprietary platforms with best-in-class talent to deliver leading edge experiences centered around: paid and organic search, social, content, retargeting, performance display, feed management and conversion rate optimization.   

NP Digital focuses on creating innovative, adaptive, and data-driven digital marketing plans for our clients.  Obsessed with helping companies grow and exceed their goals, NP Digital delivers on the mission of continually helping brands connect and engage with their audience.    

ABOUT THE OPPORTUNITY   

An exciting opportunity to lead and execute strategic CRO roadmaps (including a significant amount of website AB testing) as well as data-driven user experience initiatives that will build confidence in plans and tactics, create test and learn opportunities, and spur thought leadership that drives client and agency growth.   

The Sr. Manager, CRO works both as an individual contributor and collaboratively to lead cross-functional teams through client’s advanced conversion rate optimization projects.    

ABOUT THE RESPONSIBILITIES   

• Develop data-driven, prioritized conversion strategies and user experience strategies based on customer segmentation analysis and qualitative and quantitative data 
• Lead conversion rate optimization for clients' websites and landing pages 
• Help ideate, build, implement and manage a robust pipeline of optimization tests in partnership with internal teams and an outside partner(s), continuously improving conversion metrics and driving new customer acquisition 
• Be responsible for ensuring that NP Digital is supporting clients in driving business growth while delivering the best experience for our customers 
• Partner with performance marketing strategists internal and external and to identify and size opportunities to improve web conversion rates 
• Help to lead cross-functional teams and outside vendors to develop a holistic roadmap and aggressive test and learn plan 
• Define the CRO plan and translate it into an aligned operational plan and tactical roadmap that will drive growth across the business 
• Ensure cross functional partners are aligned and processes are in place to quickly deploy and implement winning tests 
• Partner with data, analytics and insights strategists internally and externally to actively monitor and report on the performance across the CRO program 
• Socialize results via scorecards and executive reports 
• Continually optimize based on results while ensuring brand standards and clients goals/objectives are being met 
• Identify when clients require custom solutions that are not part of existing offerings from the CRO team and own gaining management approval, scoping and solutioning the identified customization with considerations for adding the customization to the standard offerings 
• Plan and execute (set up and document) scalable, CRO programs 
• Present CRO deliverables 
• Bring credibility with regards to CRO expertise to the forefront with client stakeholders 
• Educate internal and external team members on CRO best practices while keeping the team up to date on new industry developments 
• Help qualify and scope new business and existing client opportunities including analytics requirements and deliverables 
• Participate in new business pitches 
• Keep assigned CRO deliverables on track while supporting teams in day-to-day execution of client programs 
• Recommend appropriate solutions, from NP Digital's standard CRO offerings within assigned clients' scopes 
• Use strong interpersonal skills and ability to work as part of a team while using discretion and good judgment in decision making 
• Contribute to processes, frameworks and rubrics that allow for consistency in data story telling for agency programs 
• Own the final review and feedback of CRO strategies and recommendations before they are delivered to client stakeholders 
• Create and maintain technical documentation, best practices, and training materials 
• Manage strategists and specialists 
• Exhibit strong problem-solving skills and the ability to diagnose and break down complex issues to find the root cause 
• Take initiative to step into contributor roles as necessary to support client projects and the integrity of the client partnership 

ABOUT YOU  

• 8 of relevant CRO work experience, including conversion analytics and testing tools, web development, UX and digital media in a digital marketing agency setting with hands-on experience in integrated digital marketing analytics and performance marketing analytics 
• Demonstrated expertise in planning and executing strategic Roadmap Testing and data initiatives for well-know, enterprise level brands 
• Strong knowledge of experimental / multivariate test design techniques 
• Working knowledge of best-in-class conversion testing platforms: Adobe Target, Google Optimize, Optimizely, Dynamic Yield, Monetate, VWO 
• UX Design & Prototyping software: Adobe XD, Figma, Sketch  
• Qualitative and quantitative research: site polls, user testing, usability, competitive analysis, site analytics 
• Familiarity with integrated digital marketing channels, statistical reporting, analytics, and attribution including tagging and analytics tools like Google Ads, Facebook Ads, Google Analytics, TikTok etc. 
• A passion and capability for conversion optimization, data, analytics and insight execution to a high standard 
• Bonus experience managing and growing a team of direct reports, including the ability to mentor and lead by example 
• Excellent written, verbal communication and data story telling skills

ABOUT YOUR CAREER  

As an organization we support your growth and development by investing in your learning to advance your career. We believe in empowering you to showcase your knowledge and skills to win together.  Career path opportunities for this department includes:  

• CRO/UX Specialist (typically 0-2 years)  
• CRO/UX Strategist (typically 2-4 years)  
• Senior CRO Strategist (typically 4-6 years)  
• CRO Manager (typically 6-8 years)  
• Sr. CRO Manager (typically 8 years)  
• Associate Director, CRO (typically 9 years)  
• Director, CRO (typically 10 years)  
• Senior Director, CRO (typically 12 years)  
• VP, CRO (typically 15 years) 

ABOUT OUR BENEFITS   

We offer a comprehensive and flexible benefits package to all regular, full-time employees. Benefits include but not limited to:   

• National Anthem Blue Cross medical plans; EPO, PPO and HDHC options available  
• Flexible paid time off; 16 weeks Maternity and 6 weeks Paternity leave  
• Health Savings with employer contribution, Flexible Spending Accounts, Dependent FSA  
• Vision and Dental coverage  
• Employer paid short term disability, life and AD&D insurance, as well as Rocket Lawyer  
• Voluntary pet insurance for your furry family members  
• Voluntary hospital indemnity, critical illness, and supplemental life insurance  
• New Hire technology stipend to set up home office  

ABOUT THE COMPENSATION  

• Base Salary: USD $100,000.00 to $120,000.00, depending on experience and skills  
• Discretionary annual bonus: Up to 10% of annual salary  

ABOUT OUR CULTURE   

When you work with great people and leaders that support you, there is no end to what you can accomplish.  We encourage and celebrate different backgrounds and perspectives from our team members, but one thing we all have in common is a core set of values:  

Think Big  
"Think Big” challenges our teams in all aspects of the business.  For our clients, it requires that we expand their vision beyond what’s expected, while pushing us to become a committed partner who provides strategic recommendations and measurable outcomes.    

Own It 
“Own It” plays a key role in encouraging employee autonomy.  We believe owning it inspires employees to build skillsets within their roles and beyond to drive their career where you want. “Own It” highlights the ability to make the work yours and deliver creative results.  

Have Fun 
“Have Fun” means we enjoy working together and cultivating a great work experience for everyone.  Our passion for what we do is visible throughout the organization.  Anything we enjoy, we are naturally going to do better, so we make our work something we look forward to, rather than simply something we have to do.   

NP Digital is an Equal Opportunity Employer, proud of our diversity and inclusive culture! Our goal is to positively impact change through our actions, and we’re committed to equal employment opportunities regardless of race, religion, color, sex, gender identity, sexual orientation, age, non-disqualifying physical or mental disability, national origin, veteran status or any other basis. 

Salary : $10 - $0