What are the responsibilities and job description for the Brand Marketing Associate position at NRG Energy?
As an NRG employee, we encourage you to think creatively and proactively about your career choices. Our work environment is dynamic and the career opportunities across our businesses offer variety and challenge. Providing career growth to our own employees is critical to our ongoing success--take charge of your career goals and empower your future!
Job Summary:
We are seeking a candidate with 2 - 4 years of marketing experience who will be responsible for managing social media and a diverse range of assignments, projects, and activities to support business goals and objectives, develop integrated advertising and marketing campaigns
This person will be responsible for social media marketing channels for the Direct Energy brand. They will effectively manage the execution of social media campaigns and to work cross-functionally to develop programs that enhance brand awareness, engagement, and consideration
This person will assist Marketing Managers in projects managing the execution of advertising and marketing campaigns across Direct Energy and Reliant brands while ensuring all projects meet expected deliverable deadlines. Should be strong in project management of creative marketing assets and should have experience with project management software
Requires 1-3 years of experience in social media marketing and/or project management. Adobe Workfront experience preferred
Essential Duties/Responsibilities:
Manage Direct Energy's entire landscape of social media channels, which includes Facebook, Twitter, Instagram, and future platforms
Ability to identify appropriate content for social platforms to align with business strategy
Ability to provide input on social post copy and social post creative to ensure it drives social engagement
Support development and execution of Residential social media campaigns, working closely with the social media agency to ensure all deliverables are received for on-time execution
Drive appropriate scoping conversations with key stakeholders to develop social media content that garner successful business goals from Direct Energy's social media channels
Identify opportunities for social media, advertising and campaign improvements and engage in cross-functional initiatives to drive increased performance
Develop and manage social media, advertising, and campaign project briefs/workplans and lead schedules for execution to achieve goals and quality objectives
Monitor competitor developments and develop contingencies and make adjustments to social media campaigns, as needed
Collect and analyze social media data to identify market trends and potentials, user biases and preferences, etc.
Coordinate resolution of issues to ensure successful product/project launches
Obtain requirements from internal clients on marketing initiatives, create project briefs, and brief the internal creative agency on the projects
Manage timelines and milestones for individual projects to ensure projects stay on track
Present assets for reviews to internal stakeholders, obtain feedback, and clearly communicate feedback to the internal creative agency
Work with the internal creative agency to produce creative that is on strategy, on target and on brand by effectively kicking off the project, and constantly communicating with them about the status of the project and other relevant updates
Manage risk, resolve issues and take corrective action as necessary on individual projects within campaign
Identify research opportunities, key metrics, and processes that should or should not be repeated in future campaigns
Ensure all creative projects follow our internal creative process
Be solutions-oriented, providing recommendations for ways to solve issues as they arise
Create presentation and communication materials
Open projects and assign timeline and resources within our project management system
Ensure campaigns are tracked appropriately to measure and optimize campaign performance
Other duties as assigned
Working Conditions:
Hybrid position. Weekly expectation 2-3 days in-office and 2-3 days remote
Office Location: Houston, TX
Travel 5%
Minimum Requirements:
2 - 4 years' experience in social media required. Experience in digital marketing and project management preferred.
Bachelor's degree in marketing or digital marketing or social media
Ability to think strategically to provide solutions
Ability to multitask and perform in a deadline-sensitive environment
Knowledge of project management processes, workflow and terminology (waterfall and/or agile is a plus)
Solid business acumen and problem-solving skills
Outstanding communication skills
Ability to work successfully in a matrix organization with competing priorities
Ability to facilitate meetings, set agendas, and follow up on next steps
Sets high expectations of self and work; self-starter, self-motivated and resourceful; takes pride in delivering quality output at all stages of project
You must reside in the United States to be eligible for this position.
Preferred Qualifications:
Expected to take initiative and work well in fast-pace environment with multiple departments, projects and deadlines
Social media experience with creating copy and content
Adobe Workfront experience preferred
Additional Knowledge, Skills and Abilities:
Strong organizational and project management skills
Strong verbal and written communication skills
Strong time management skills and ability to handle multiple tasks and meet deadlines
Excellent interpersonal skills
Ability to establish and maintain positive, professional working relationships with individuals at all levels internally and externally
Ability to manage external vendors
An enthusiastic team player, comfortable working in fast-paced environment
Detail-oriented and highly organized
Physical Requirements:
- N/A
Why NRG is a great place to work:
Great company culture!! Voted as a BEST employer by Forbes
A competitive total compensation package, including annual incentive and/or commission
Stock Purchase Plan
Benefits on the first day of employment -Medical, Dental, Vision, Life Insurance, and Short Term Disability, Wellness program, etc.
Company-paid life insurance and disability insurance
401 (k) plan to help save for retirement
Generous PTO plan, plus 8 company holidays, and 3 floating holidays
Numerous discounts, including electricity discounts on NRG brands
NRG Energy is committed to a drug and alcohol free workplace. To the extent permitted by law and any applicable collective bargaining agreement, employees are subject to periodic random drug testing, and post-accident and reasonable suspicion drug and alcohol testing. EOE AA M/F/Vet/Disability Level, Title and/or Salary may be adjusted based on the applicant's experience or skills. Official description on file with Talent.