Regional Marketer

Job Title: Regional Marketer

Location: Japan, Taiwan, S. Korea, China, Southeast Asia

Position Overview: As a Regional Marketer at NSI, you will play a crucial role in expanding our business into new regions and ensuring that our existing products meet customer requirements. You’ll collaborate with cross-functional teams, analyze market trends, and develop effective marketing strategies to drive growth.

Responsibilities:

Market Expansion:

• Identify and evaluate potential markets for NSI’s products in assigned regions.
• Conduct market research to understand local customer needs, requirements, and competitive landscape.
• Develop market entry strategies and expansion plans.

Customer Insights:

• Gather customer feedback and insights through voice of customer.
• Understand customer pain points, expectations, and requirements.
• Translate customer insights into actionable recommendations for product development and marketing campaigns.

Product Positioning:

• Collaborate with product development team to define product positioning and requirements.
• Ensure consistent brand messaging across all marketing channels.
• Create compelling content (ex. brochures, sales collateral) that resonates with regional audiences.

Campaign Development:

• Plan and execute regional marketing campaigns (online and offline).
• Leverage digital marketing channels (social media, email, SEO) to reach target audiences.
• Monitor campaign performance and adjust strategies as needed.

Relationship Building:

• Establish and maintain relationships with local partners, distributors, and industry influencers.
• Attend industry events, trade shows, and conferences to network and promote NSI’s solutions.

Metrics and Reporting:

• Track key performance indicators (KPIs) related to regional marketing efforts and growth.
• Provide regular reports on campaign effectiveness, lead generation, and bookings.

Qualifications

• Bachelor’s degree in engineering fields (MBA preferred).
• Proven experience in regional marketing, preferably in semiconductors.
• Strong analytical skills and ability to interpret market data.
• Excellent communication and collaboration skills.
• Proficiency in digital marketing tools and platforms.