CRM Analyst

Growth Analyst, CRM/Lifecycle (100% Remote)

Numerade is on a mission to democratize access to extraordinary educators and the STEM content they have to offer. This is your opportunity to join a venture-backed, profitable, startup early and build something remarkable at the intersection of education and technology.

• Since our launch in 2019, we've helped over 40 million high school and college students gain confidence in STEM subjects, from algebra to quantum mechanics and more.
• We've built the world's largest STEM video library, creating the AI tutor category.
• We've raised over $26M in funding through series A in July 2021 and are valued at $100M (check out the article here).
• Our goal is to ensure all students and educators are successful! And engaged parents see a great value proposition with Numerade!

Numerade is excited to bring on a Growth Analyst, CRM Lifecycle to make data-driven outcomes that grow and retain our member base while optimizing digital marketing channels' performance. In this role, you will be responsible for directing and optimizing one or more of our digital marketing channels. You will define campaign strategy, determine how to measure success, and drive tactical execution of campaigns and experiments.

The ideal candidate has a strong track record in database marketing, statistical analysis, experimentation methodology, cross-functional communication, analytical thinking, and project management.

In this role, you'll get to:

• Proactively explore data and find opportunities to help accelerate user growth and profitability
• Address ambiguous problems and formulate hypotheses into actionable and well-designed experiments
• Partner with Marketing for campaign performance analysis and marketing attribution including designing and analyzing A/B tests to validate hypotheses
• Perform ad hoc analyses to better understand customer experience, behavior, and product usage
• Own end-to-end analytics workflow, including defining success, generating insights and hypotheses, performance metrics, socializing them across the organization, creating impactful dashboards and reports, and developing scalable analytics solutions and data models
• Own one or more digital marketing channels, including their operations (and have a passion to automate or optimize operations!)

You'll bring:

• At least 3 years of professional experience in an analytically-driven role
• Strong proficiency in SQL and/or experience with Python or R
• Proficiency with data visualization tools
• Experience with digital marketing measurement methods and concepts
• Strong interpersonal skills and ability to work cross-functionally
• Ability to communicate and influence both technical and non-technical audiences
• Enough laziness to find a faster way to do your least favorite tasks
• Humility and team player - you go out of your way to help teammates

You'll be:

• An advocate of using AB testing and data to make business decisions
• Comfortable with ambiguity: if you don't have all the details, you're comfortable moving forward and facing the uncertain because risk and change motivate you to evolve and innovate
• Goal oriented: you combine vision, mission, and strategy into a cohesive outcome and are comfortable setting stretch goals for you and your team
• A mix of hands-on collaborative leadership ability, analytical / problem-solving skills, entrepreneurial can-do spirit, and grit