Marketing coordinator

Description

About the team

At O'Reilly, Enterprise Marketing is an integral part of the company's success. This team utilizes a powerful combination of marketing strategies to help meet company goals, increase brand awareness, generate qualified leads for the B2B sales team, and demonstrate thought leadership in the market.

Working hand-in-hand with other marketing functions and the global sales team, the enterprise marketing team helps fuel the company's growth through a multi-channel marketing strategy.

About the role

O'Reilly is looking for a Marketing Coordinator to join the marketing team. This role performs a variety of functions to support O'Reilly's marketing programs, campaigns, tradeshow, and other initiatives.

We need someone who is extremely organized, has excellent project management skills, has creative vision, and the ability to manage multiple projects simultaneously.

The ideal candidate is a strong communicator with excellent verbal and writing skills. The Marketing Coordinator supports a variety of marketing functions : marketing plan execution, tradeshow coordination, email, and direct mail campaign management, preparing reports and tracking expenses, event logistics, and other miscellaneous marketing duties as needed.

This person must be proactive and self-directed, yet able to work as part of a close-knit team. This position works with a variety of departments at O'Reilly including sales, design, and marketing operations.

Nothing in this job description restricts management's right to assign or reassign duties and responsibilities to this job at any time.

Critical features of this job are described under the headings below. They may be subject to change at any time due to fluctuating business realities, reasonable accommodations, or other reasons.

Please note this role requires you to visit the Sebastopol, CA office a few times a week as needed

Salary range : $50,000 - $63,000

Essential Functions

• Coordinate media buy deliverables as needed including landing pages, email blasts, banner ads, PPL assets, webcast descriptions, and newsletter inclusions.
• Research new sources and outlets for lead generation and make recommendations to marketing and sales leadership.
• Working with Marketing Manager, create and plan tradeshow strategy for a variety of customer segments in support of company goals.
• Coordinate tradeshow logistics for assigned events including contracts, booth selection, lead capture, booth activities, swag, staffing, booth graphics, and marketing collateral
• Work with marketing operations to upload and track inbound leads from marketing initiatives for nurturing and / or distribution to the sales team.
• Help coordinate online events such as webcasts and virtual conferences with asset creation and marketing support
• Develop sales collateral and swag, and disseminate as needed. Ensure that collateral has consistent branding and messaging and is updated as needed.
• Work with Marketing Manager to facilitate customer success team requests including collateral, swag, and attendance at onsite client events.
• Work with other members of the marketing team to create and maintain a company-wide marketing calendar.
• Measure ROI and track results of all marketing efforts (i.e. website statistics, lead volume, Salesforce pipeline, etc.

to improve effectiveness.

Partner with other members of the marketing team, sales team, and other O'Reilly departments on other integrated marketing ideas and tasks.

Knowledge, Skills and Abilities

• Strong organizational skills and ability follow-through with projects
• Strong communication skills, both verbal and written
• Ability to take direction and work in a team environment, provide and accept feedback in a professional manner, and support team workers to achieve common goals
• Must be able to work within tight deadlines and shift priorities when necessary
• Ability to prioritize workload and manage multiple projects and overlapping deadlines
• Attention to detail, including a strong command of grammar, spelling, and style
• Strong computer skills, experience with business software (Word, Excel, Salesforce)
• Aptitude for learning new tools and programs, such as Marketo, Google Analytics, GoogleDocs, WorkFront, Airtable, Showpad, and Salesforce

Minimum Qualifications

• Bachelor's Degree and / or equivalent experience
• At least two years experience in a marketing, sales, or administrative role
• Must be able to travel up to 10% of the time, including weekends and holidays

Physical Requirements

• Be able to work on a computer for at least 3 hours at a time
• Ability to be on video conferencing frequently and for extended periods of time
• Carry 20 pounds 20 yards
• Speak, read and write English
• Ability to travel a few times per year and attend occasional meetings, tradeshows and events, including during evenings, weekends, and holidays
• Ability to travel to the Sebastopol, CA office a few times a week as needed

About O'Reilly Media

O'Reilly's mission is to change the world by sharing the knowledge of innovators. For over 40 years, we've inspired companies and individuals to do new things-and do things better-by providing them with the skills and understanding that's necessary for success.

At the heart of our business is a unique network of experts and innovators who share their knowledge through us. O'Reilly Learning offers exclusive live training, interactive learning, a certification experience, books, videos, and more, making it easier for our customers to develop the expertise they need to get ahead.

And our books have been heralded for decades as the definitive place to learn about the technologies that are shaping the future.

Everything we do is to help professionals from a variety of fields learn best practices and discover emerging trends that will shape the future of the tech industry.

Our customers are hungry to build the innovations that propel the world forward. And we help you do just that.

Diversity

At O'Reilly, we believe that true innovation depends on hearing from, and listening to, people with a variety of perspectives.

We want our whole organization to recognize, include, and encourage people of all races, ethnicities, genders, ages, abilities, religions, sexual orientations, and professional roles.

Learn more : https : / / www.oreilly.com / diversity

Last updated : 2024-03-24