Senior Marketing Manager| Mobile Convention Center

Overview

Responsible for day to day oversight of all event-related marketing, promotions, and advertising functions designed to sell tickets to events at the Mobile Civic Center, Saenger Theatre and Mobile Convention Center events. The position will also be involved in the venue’s social media, database, and digital marketing strategies. In addition, the position will actively participate in venue branding, community relations and publicity efforts.

For FT roles: Benefits: Health, Dental and Vision insurance, 401(k) savings plan, 401(k) matching, and paid time off (vacation days, sick days, and 12 holidays).

This role will pay a salary of $50,000-$60,000

JOB EXPIRES 7/1/24

Responsibilities

• Plan and execute effective marketing campaigns specific to each family show, concert, or sporting event to maximize attendance and ticket revenue. This includes but is not limited to media planning-negotiating-buying, promotion implementation, publicity, database marketing, social media strategy, trade media allocation, digital marketing, campaign budgeting and settlement preparation. 
• Work in conjunction with other members of the Mobile team to effectively communicate and promote events through venue assets, event sponsorships, promotional partnerships, community efforts, media partners, trade partnerships and group marketing campaigns on a show-by-show basis. 
• Initiate, develop and maintain relationships with national and local promoters, record labels, touring personnel, and media partners.   
• Organize and communicate event marketing efforts and initiatives, including but not limited to marketing material (admats, digital assets, etc.) distribution, PR and media needs, and ticketing promotions. 
• Work closely with the programming department on industry relationship building, client sales and marketing materials and event marketing research.  
• Work closely with marketing manager on all database and social media initiatives.  
• Work closely with the marketing manager and other team to leverage cross promotional opportunities. 
• Manage social media initiatives, content creation and strategy for the Civic Center and Theatre.  
• Assist with the creation, management, and activation of venue branding, marketing, and communication initiatives, including but not limited to departmental budgeting, annual marketing plan creation, community relations programming, and internal/external venue publicity efforts. 

• Serve as the on-site representative for designated events (e.g., duties may include serving as a venue PR representative, media escorting, sponsor and/or promotional partner implementation, media partner implementation, etc.) 
• Other duties as assigned by management. 

Qualifications

• B.A. degree from four (4) year College in Marketing, Advertising, Public Relations, Communications or Journalism required. 
• 4-6 years minimum experience in marketing, strategy and media initiatives from concept to completion. 

SKILLS AND ABILITIES: 

• Technical Skills:   Possess comprehensive knowledge of marketing, advertising, public relations, and digital strategy.   
• Communication: Organizes and expresses ideas and information clearly, using appropriate and efficient methods of conveying the information.  Must have exceptional command of the English language, oral and written.  Presents information professionally with poise and confidence in front of an audience.  A proven record of online engagement and listening.  Demonstrated ability to perform as a pragmatic and responsive ambassador of the company.   
• Relationship Building / Networking: Builds rapport with a variety of people and develops alliances to work together toward common goals.    
• Negotiation Skills: Listens to all points of view and negotiates compromise. 
• Integrity: Consistently demonstrates honesty, fairness, trustworthiness. 
• Analytical Thinking: Breaks down problems and issues into components and analyzes the costs, benefits, opportunities and risks associated with each alternative solution.  
• Initiative: Works independently to solve problems.  Looks for opportunities to take on more responsibility. 

• Productivity: Meets standards of productivity as defined for the level and position. 
• Quality of Work: Demonstrates concern for the accuracy and quality of work, and takes steps to correct mistakes and improve the overall product.  
• Status Reports: Keeps manager, and if appropriate, others informed of progress and obstacles in a proactive manner. 
• Versatility: Able to take on a variety of different tasks and roles within the organization. 

Computer and Technology Skills:  

• Demonstrated proficiency with Microsoft Office Suite (MS Word, MS Excel, MS PowerPoint and MS SharePoint and MS Outlook)  
• Proficiency in Adobe Creative Cloud applications  
• Knowledge of website design 
• Knowledge of CRM software 
• Demonstrated skills in graphic design 

Salary : $50,000 - $60,000